In past years, businesses had just one choice if they wished to advertise on Google – Google Adwords. However, the search engine company recently unveiled a new program, Google AdWords Express, that is meant for local companies who do not wish to invest as much time or energy into their pay-per-click advertising campaign. Even though everyone can agree that it is good to have a choice between two different ad tools, many small businesses are struggling to understand which version of AdWords is best for their goals and their website.
Let’s look at the pros and cons of Google AdWords Express.
The Advantages of AdWords Express
AdWords Express was made to be simpler, faster, and easier than Google AdWords. It is designed for someone who might be in charge of their own online marketing plan and someone who is saddled with the responsibility of running most aspects of their small business. AdWords Express does much of the work for you – from choosing keywords to analyzing their success. All you have to do is write your ad and pick your budget. In many cases, you can finish the process in just a few minutes.
The Disadvantages of AdWords Express
The factors that make AdWords express palatable to many small business owners are the same factors that make some people choose the traditional AdWords route instead. Very simply, when you choose AdWords Express, you are choosing convenience over control. With regular AdWords, you have much greater power over your ads and can do a better job of improving the effectiveness of your ads – as long as you have the time, knowledge, and patience to put into it. Because you bid on and choose your own keywords, you have to opportunity to make your ads work better for you.
Online Attorney Marketing Help
Pay-per-click advertising can be a good thing – and something that significantly increases your traffic and improves business. However, if you don’t know how to use AdWords correctly and optimally, it can be a huge marketing budget drain and a waste of time. At Foster Web Marketing, we can help you take a close look at your law office and business and build a PPC advertising campaign that will work best for your needs. Call us today to get started at 888-886-0939.
