If you are building a new website for your law firm, it is worth it to take the time to lay the groundwork for monitoring your website over time. Although many people forget to take this step, monitoring your website offers loads of benefits and can help you attract more potential clients online. And, as a bonus, there are many free services, such as Google Analytics, to help you accomplish your goals.
Why Do I Need to Monitor My New Law Firm Website?
Although you can guess at what will be most effective to attract your potential clients when you’re building a website, it’s important to continue monitoring your website and doing research after it goes live. Using analytics tools, you can answer questions like:
- How many people are coming to my site?
- How do people find my site?
- Are outside sites linking to me and driving traffic?
- What pages on my website are the most popular?
- How do users prefer to view my site?
- What keywords are working to drive more traffic to my site?
Using this kind of information, you can tweak your new website and online marketing to be more effective over the long run and to better reach your potential clients and turn them into real clients for your firm.
If you need help building an effective website for your law firm, or if you need help determining the effectiveness of your current site, speak with the attorney website design experts at Foster Web Marketing today. You can reach our friendly design team by calling 1-888-886-0939 or by simply filling out the easy contact form on this page.