From the lab of our mad analytics scientists, Devin Shields, we bring you all of the information you will ever need to know about bounce rates.
What is "bounce rate"?
How do you find out which pages need work?
What should you do about a high bounce rate?
Click on a page with a bad bounce rate and take a look at the summary statistics.
If the ‘Time on Page’ metric is less than 30 seconds, consider changing that page’s content and keywords to deliver more value to readers. High quality, targeted content will convince readers that other content on the site is of equal value. They will click through and this will lower the bounce rate.
If ‘Time on Page’ metric is more than 30 seconds, consider adding relevant links and ‘call-to-action’ content to the page. Help these engaged readers explore their interest (and your site) by providing links to content like the content on the page.
For more information about bounce rate and other important web marketing strategies, contact Foster Web Marketing today at 888-886-0939