Why Painting a Picture of Your "Perfect Client" Is the Most Crucial Step in Your Online Marketing Plan

It's time to channel your inner Chagall, Monet, or Picasso. We need you to be exacting in your description of your perfect client and to work with a strong focus on who they are and what makes them portrait worthy. To guide your work, we suggest you begin by thinking back and making a list of the best patients or clients you have worked with.

Ensuring Your Subject Is in Clear Focus

The painting you create of your ideal client or patient should focus squarely on who they are. To ensure you're getting every detail right, ask yourself the following:

  • Are your clients male or female?
  • Do they work? If so, where?
  • What is their socioeconomic status?
  • Are they married?
  • Do they have children?
  • Why did they come to see you?
  • What were their main concerns?
  • What made them so good to work with?

Being as specific as possible and getting these details right is key to painting an accurate picture of the type of client or patient you'd like to work with more often. It will also make the next steps—marketing to and attracting your ideal patient or client—much easier.

Artist's Palette

Paint Them in Their Natural Environment

Your painting will lack depth if you don't create a background for your subject. To complete your picture, you need to know:

  • Where your perfect patients live
  • Where they shop
  • What types of TV they watch
  • Which social media outlets they use
  • Which games they play online
  • Which internet browsers they use
  • What their interests are
  • What they do in their free time

If you don't have a clue about any of the above, it's time to get to know your clients and patients better. Our marketing team suggests creating a detailed intake survey. This "old-fashioned" survey can help you train a laser focus on who your ideal patient is and how to reach them where they live, work, and play.

Marketing to Your Muse

Now that you have a clear picture of your ideal client, it's time to figure out how to get them through your door. Are you currently marketing to your perfect client or patient? Does the content on your site appeal to your ideal clients? Are your ads in front of them? Are they strategically placed where they live, where they work, and where they play?

If not, it's time to make some big changes, and you may even have to wash your old marketing plan off the canvas and start again. But don't let that scare you. By identifying and appealing to your muse, you'll be richly rewarded. Your days of taking cases you detest will be over, and your career may be looking promising and fun for the first time in ages.

For help completing your painting and marketing to your muse, call 888-886-0939. Our attorney and physician marketing artists can create a beautiful plan for the future of your practice.

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