Our legal marketing blog breaks down legal marketing concepts into clear, actionable guidance—helping attorneys make smarter decisions about growth, branding, and client acquisition.
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How to Make the Most of Internet Brands' Network of Legal DirectoriesInternet Brands' owns some of the biggest attorney directories available online. Here’s how to make the most of your attorney directory profiles.
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5 Big Reasons Law Firms Lose Qualified LeadsYour website and digital marketing strategy are attracting tons of relevant traffic, but that isn’t turning into cases for your law firm. What is going wrong?
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How Small Law Firms Can Win the Large Law Firm Marketing GameIt may seem like small law firms take a backseat to larger law firms in their marketing and advertising, but digital marketing evens the playing ground.
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How About Showing Some Love to the Clients Who Already Love You?Keeping up with past clients isn’t just good for maintaining your relationships. Those past clients can be your biggest word-of-mouth advertisers!
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Fishing for Perfect Clients Only Works When You Define and Focus Your GoalsWhether the marketing goals for your law firm are big or small, you need to have focus if you want to attract the kinds of clients you’re looking for.
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3 Demands From Online Audiences That Will Improve Your Digital MarketingYour potential clients demand faster help and more understanding from your website and digital marketing, and they want to be wowed everywhere they go.
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How to Compete Against the “Best Experience a Consumer Has Ever Had”Attorneys can be overlooked in an online environment where the perfect user experience may only be a click away. You have to stand out if you want to succeed.
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Warning! Watch Out for Disguised Invoice SolicitationsThe USPS has laws to protect consumers from receiving solicitations masked as invoices. Learn more about the web domain solicitations our clients have received.
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The Power of Case Stories and Story-Driven Content Marketingpodiatrists and lawyers have a rich source of content ideas in their past and current clients. Find out how better storytelling can make your content pop.
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Getting Back to the Basics: Google Ranking Factors That Matter Right NowGet back to the basics with your online marketing. Find out what Google is paying attention to on your website and which ranking factors matter right now.
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Nine Ways to Leverage PR for Better Backlinks and VisibilitySponsorships, charity involvement, community outreach, and other PR activities can also be used to attract quality backlinks and improve your visibility online.
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How to Advertise in the Right Place at the Right Time: Micro-MomentsPeople make the journey from searcher to customer in a series of micro moments. Is your marketing strategy putting you there when they need you?