Our legal marketing blog breaks down legal marketing concepts into clear, actionable guidance—helping attorneys make smarter decisions about growth, branding, and client acquisition.
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When to Jump On (Or Stay Off) the Bandwagon With Social Media MarketingNew marketing trends, especially those revolving around social media, crop up all the time. But should your law firm jump on the bandwagon, too?
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3 Ways to Position Yourself as a Boutique Law FirmClients and referral sources appreciate the perks of working with a boutique law firm. Find out how to position your small law firm for boutique success.
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Google Is Making the Switch From Cookies to “Cohorts”Google is ditching some tracking cookies and plans to switch to new advertising technology. Find out what podiatrists and lawyers need to know about the change.
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How Lawyers Grow Their Revenue With Law Firm MarketingEveryone wants to increase law firm revenue, but few want to invest in the one thing that will bring them more clients, cases, and money. Get the secret here.
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12 Ways to Position Yourself for Wins When You Feel Like You’re LosingNo matter how much you feel like your business is under control, things happen. Here are 12 proactive things you can do while you wait for brighter days.
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How Different Attorney Practices Can Adjust to the Coronavirus PandemicAttorneys need to find ways to adjust to the new circumstances we’re facing amid the coronavirus pandemic.
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7 Ways to Attract More Readers to Your Blog Posts and Other ContentPutting blogs, articles, and other content on your website isn’t enough. You have to promote that content to get it in front of more of the right audiences.
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How to Make the Most of Internet Brands' Network of Legal DirectoriesInternet Brands' owns some of the biggest attorney directories available online. Here’s how to make the most of your attorney directory profiles.
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5 Big Reasons Law Firms Lose Qualified LeadsYour website and digital marketing strategy are attracting tons of relevant traffic, but that isn’t turning into cases for your law firm. What is going wrong?
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How Small Law Firms Can Win the Large Law Firm Marketing GameIt may seem like small law firms take a backseat to larger law firms in their marketing and advertising, but digital marketing evens the playing ground.
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How About Showing Some Love to the Clients Who Already Love You?Keeping up with past clients isn’t just good for maintaining your relationships. Those past clients can be your biggest word-of-mouth advertisers!
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Fishing for Perfect Clients Only Works When You Define and Focus Your GoalsWhether the marketing goals for your law firm are big or small, you need to have focus if you want to attract the kinds of clients you’re looking for.