What Is Mobile-First Marketing?
It’s simple: “mobile-first marketing” is a strategy that places the mobile user experience at the core of your marketing efforts. It's a shift in mindset that prioritizes the unique needs and behaviors of mobile users, and it goes hand-in-hand with strategies that adapt online content, website design, and paid advertising to cater to these preferences.
Google's Mobile-First Indexing
Google rolled out its “mobile friendly” update in 2015, kicking off a significant new focus on mobile users and the mobile web. Now, nearly a decade later, Google has fully transitioned to mobile-first indexing. With mobile-first indexing, Google prioritizes indexing the mobile version of your website over the desktop version. And, ultimately, it’s the mobile version of your website that has the biggest impact on how you rank in Google’s search results.
While it’s been important for years to optimize your website and marketing for mobile users, this move from Google makes it absolutely critical that law firms and medical practices are taking the move to mobile seriously. If you’re not creating mobile-friendly content and constantly making sure that your website is fully optimized for mobile devices, you aren’t getting the clicks and visibility you should be getting for your marketing efforts.
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How Doctors and Lawyers Can Build a Mobile-First Marketing Strategy
It should be clear that healthcare and law practices significantly benefit from mobile-first marketing strategies in 2024, and there are no signs that will change in the future. If you want to drive more clients and patients to your practice right now, you need to adapt your current strategy and start putting mobile users first.
Start With a Mobile-Friendly Website
Your website should be optimized for mobile viewing, with a device-responsive design, easy navigation, and quick loading times. It has to look good and work right when someone visits you from a smartphone or tablet! This is the first and most crucial step for increasing your search visibility in a mobile-first world.
Lean Into Local SEO
Mobile users tend to search for services nearby, so it’s important to optimize your online presence for local searches. This includes getting on top of your Google Business Profile, social media profiles, business directory citations, review profiles, and other local signals.
Create Mobile-Friendly Content
Mobile users are often searching for information that helps them right in that moment. So, you want your content to address their most immediate needs and questions. It should be easy to read and easy to consume on smaller screens, with formatting and design elements that make the most important information stand out. And if you can mix in some “snackable” video content, that’s even better!
Manage Your Online Reviews and Reputation
Google's mobile-first indexing factors in user engagement signals like reviews and ratings, so reputation management is clearly important for your visibility in search. However, it’s not just search engines that care what others have said about working with you. Mobile users, especially, rely on your reviews and ratings to gauge your credibility and decide if you’re the right fit for their needs.
Offer Easy Contact Options
When mobile users are ready to contact you, they shouldn’t have to hunt around for the right link or button. Instead, we recommend that you feature click-to-call buttons and other easy contact options on your mobile site, making it simple and seamless for potential clients or patients to get in touch.
Work With Experts That Understand Mobile-First Marketing for Doctors and Lawyers
Embracing mobile-first marketing and optimizing your digital presence for Google's mobile-first indexing is hugely important for any business that promotes itself online. With the right mix of mobile-focused strategies, doctors and lawyers can improve their online visibility, engage more effectively with potential clients or patients, and ultimately grow practices that thrive.
Does your website need a mobile-friendly boost? Are you losing leads to competitors with stronger mobile strategies? We can help. You can give us a call at 888.886.0939 or schedule a time to speak with our experts to get a tailored mix of mobile strategies that are exactly right for you.
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