Although you may see a mobile website as just another marketing tool for your law firm, don’t make the mistake of missing out on a unique opportunity to strengthen your brand, make a connection with your readers, and let your personality shine through.
Your Mobile Attorney Website Shouldn’t Be Boring
We talk a lot about making smart online attorney marketing decisions and using the right tools, but the great thing about mobile marketing is that there’s more to it than just putting up the same boring, cookie-cutter mobile sites as your competitors. Particularly because mobile websites and mobile marketing are so new, you have an almost unlimited ability to get creative and provide something unique. Use your mobile attorney website to show your potential clients what makes your law firm unique, which will help you build trust, establish credibility, and make a great first impression on your mobile visitors.
Pick the Three Most Important Things You Want Your Potential Clients to Take Away from Your Mobile Site
Unfortunately, you want your mobile site to be faster and simpler than your main attorney website, so you can’t just include everything. If you’re not sure how to get started, think about what you really want your potential clients to understand after visiting you online and what makes your law firm great. Then, narrow it down to the three most important, and use those three guiding ideas as your main focus when building a mobile website for your law firm. For example, a divorce lawyer might choose to focus on their compassionate staff, free informational resources, and expertise in handling child custody cases.
How do you translate these ideas into a compelling mobile site? In the example of the divorce lawyer above, the mobile site might feature:
- Calming colors
- Text that addresses the reader’s feelings
- A quick link to a child custody landing page and mobile-optimized article library
- A pared-down form to request more information
- A one-click call button
- A video that directly addresses the first questions clients have about child custody and divorce
A mobile user who visits the site should come away feeling comforted, knowing what to expect, and knowing that you can help and are just a call away—and that your main website is available with more information.
Building a Mobile Site That Works for Your Law Firm
Need helping designing a mobile website that reflects the personality of your law firm? Give our friendly mobile marketing team a call at 1-888-886-0939 today to discuss your ideas and learn more!