The Scorpion Sting: How the PPC Pushers Built an Empire on Your Empty Wallet

You're a personal injury attorney. Business is slow, the phone's not ringing, and your intake coordinator is starting to look at you with the same expression your dog gives you when you forget dinner time.

You call Scorpion because hey, they seem to dominate the legal marketing space. They've got impressive case studies, slick websites, and enough Google reviews to make you think they've cracked the code.

Here's what happens next: No matter what problem you bring them, no matter what challenge you're facing, no matter what specific issue is keeping you up at night, they have exactly one solution.

Spend more on PPC.

Not getting enough calls? More PPC. Getting calls but they're not quality? More PPC. Your brand recognition is weak in your market? Believe it or not, more PPC. Your organic rankings have tanked? You guessed it—more PPC.

It's like having a doctor whose prescription for every ailment is "take two aspirin and double your health insurance payments."

When Your Marketing Agency Is Google's Best Friend

Here's what Scorpion doesn't advertise on their own website: They're one of Google's top-tier resellers.

That means every dollar you spend on ads doesn't just go to Google—it goes through Scorpion first, and they get a healthy kickback for being such good little soldiers in Google's army.

Now, we're not saying there's anything illegal about this arrangement. But let's connect some very obvious dots here:

• Scorpion gets paid a percentage of your ad spend
• Scorpion's entire business model revolves around PPC management
• When you have problems, Scorpion's solution is always... more ad spend
• More ad spend = more commissions for Scorpion

It's like asking a car salesman if you really need that extended warranty. Of course they're going to say yes—their boat payment depends on it.

At Foster Consulting®, we don't get kickbacks from Google. We don't have hidden revenue streams that depend on your ad spend. Our success is tied directly to your results, not your advertising budget. When we recommend a strategy, it's because it works—not because it pays us.

The PPC Dependency Trap

What Scorpion has mastered is turning marketing into a drug dependency program. Think about it:

• Month 1: "Your campaigns are performing well, but we need to increase spend to maintain momentum."
• Month 6: "We're seeing some competitive pressure. We need to bid more aggressively to maintain visibility."
• Month 12: "The market has gotten more expensive. To get the same results, we'll need to increase your budget."
• Month 18: "If we reduce spend now, you'll lose all the market share we've built."

Sound familiar? It should. It's the same playbook used by every dealer who's ever convinced someone that the solution to their problems is always "just a little more."

Meanwhile, your organic presence withers away like a forgotten houseplant. Your brand becomes invisible without paid promotion. Your referral systems collapse because why build relationships when you can just buy traffic?

You've become completely dependent on a system designed to extract maximum payment while delivering minimum independence.

Compare that to how we approach client relationships at Foster. We build systems that work whether you're spending $1,000 a month or $10,000 a month on ads. We create organic visibility that doesn't disappear the moment you pause a campaign. We develop referral networks and reputation management strategies that generate business while you sleep.

Why One-Trick Ponies Make Terrible Marketing Partners

Here's what's truly concerning about the Scorpion approach: They've convinced an entire industry that PPC is marketing.

Real marketing—the kind that builds sustainable, long-term growth—requires multiple channels working in harmony:

• Organic SEO that builds authority and captures traffic without paying for every click
• Content marketing that positions you as the expert and builds trust before prospects ever contact you
• Referral systems that turn satisfied clients into your best salespeople
• Reputation management that ensures your online presence reflects your actual expertise
• Email marketing that nurtures prospects over time and turns one-time clients into lifetime relationships
• Social media strategy that builds community and keeps you top-of-mind
• Local partnerships that create mutually beneficial relationships with complementary businesses

When your entire strategy is "buy more ads," you're not building a marketing system—you're renting temporary visibility from Google. And like any rental agreement, the moment you stop paying, you get evicted.

What Real Marketing Success Looks Like

The good news? You don't have to stay trapped in the PPC dependency cycle.

Real marketing success looks like this:

• Prospects find you organically when they search for solutions to their problems
• Referral partners recommend you because they know you deliver results
• Past clients send you new business because you've stayed top-of-mind
• Your reputation precedes you in your local market
• Multiple lead sources work together to create consistent, predictable growth

When one of our personal injury clients generates 340% more qualified leads, that's not because we convinced them to triple their ad spend. It's because we built a comprehensive system that captures prospects at every stage of their journey.

When a medical practice adds $2.3 million in new patient revenue, that's not from throwing money at Google until something sticks. It's from creating multiple touchpoints that build trust and drive conversions.

Your Marketing Agency Should Build Equity, Not Dependencies

If your current marketing strategy can be summarized as "pay Google more money every month," you don't have a marketing strategy—you have an expensive habit.

At Foster Consulting®, we believe your marketing should build long-term equity in your business. Every dollar you invest should create assets that continue working even when you're not actively spending.

Your marketing agency should make you less dependent on advertising, not more.

Because here's the truth that Scorpion doesn't want you to figure out: The best marketing doesn't feel like marketing at all. It feels like people naturally choosing you because you've positioned yourself as the obvious expert in your field.

That kind of positioning can't be bought with bigger ad budgets.

It has to be built. And we know exactly how to build it.