How to Determine If the Cost of ZocDoc is Worthwhile for Your Practice?

ZocDoc was founded in 2007 in New York City. The first version of the now-popular website covered only doctors in NYC. Now, the online physician booking and review site covers every major city in the United States, and millions of people book appointments though the site each month. ZocDoc is one of our top six directory sites for doctors, but before you rush out and sign up, there are a few things you should know about the site.

How to Determine If the Cost of ZocDoc is Worthwhile for Your Practice

There is a fee to be listed as ZocDoc physician. Currently the site charges doctors $300 a month to be listed. It is up to you to decide if the cost is worth the potential appointments you get. If you are considering signing up, be sure to do some research first.

When deciding if your practice would benefit from being part of the service, you need to determine which—if any—doctors in your specialty and area are listed. You also want to note how many reviews they have. Doing so will give you a good idea whether the ZocDoc system is effectively filling the appointment book for your local competitors, and if you could benefit from joining suit.

In general, we find that the doctors who benefit most from using ZocDoc are those in larger cities within a competitive market whose patients are between the ages of 18 and 35.

How to Claim Your Profile

It’s important that every profile you fill out is complete. However, on ZocDoc a robust, accurate profile is even more crucial. This is because people making appointments often have an urgent need; you’ll only get a minute, if that, to impress them. They are making a quick decision and will only choose you if your profile looks better, more complete and more professional than the other guy.

Your first job is to ensure that every piece of information you enter is accurate, especially your name, address, and phone number. Known as N.A.P., these key fields must be correct not only on ZocDoc but identical every place you’re listed online. For more on this (and to find out how a dash instead of a period could mess up your online presence) read our article, “Be Consistent for Better Local Search Results.”

Next, choose your profile picture. This should be a professional grade headshot, not a quick snapshot from your phone. After this is done, it’s time to strengthen your profile by adding additional images. All other images should be of your office, your staff, and any other high-quality images that will give potential patients a good feeling about your practice. Your goal is to show them just how professional, welcoming, and modern your office is.

You also need to be thoughtful in the information you post about yourself and your practice. Remember that this is the patient’s first introduction to you, so keep it professional yet warm—and, as always, get someone to check your writing for spelling or grammar errors.

Next you’re going to have to decide how you want ZocDoc to book appointments for you. While doctors do this different ways (such as updating open appointments daily) the easiest thing to do is sync your office’s appointment schedule with ZocDoc’s system. This way you offer patients the soonest possible appointment.

How Reviews Work on ZocDoc

ZocDoc has a unique review system: instead of anyone with a computer being able to write a review, only verified patients can leave reviews. This means no faking reviews and no random accidental reviews. They call this a “closed-loop” system. Also, unlike other review sites, you don’t have to do any leg work to get reviews (aside from being an awesome doctor with an amazing staff, of course). This is because ZocDoc does the asking for you, prompting patients to write a review after each of their appointments. This leads to a greater-than-average volume of reviews, a good thing for both you and would-be patients.

How to Improve Your Rating on ZocDoc

Since the review gathering process is out of your hands on this site, your only job is to do what we hope you’re doing anyway: offering excellent, on-time healthcare.

The only other suggestion we have is to make good on the appointments you offer on ZocDoc. Not only can canceling or changing appointments garner bad reviews, it can get your ZocDoc account locked. So only list appointments which will you have reserved for ZocDoc referrals or link your appointment booking system directly to ZocDoc.

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Laura Johnson
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SEO Manager and Web Marketing Strategist