While it’s great to share your content across all your content marketing avenues, including your website, your blog, and your social media pages, there can be a benefit to creating content that is only posted to your attorney social media pages. Social media users will appreciate the “exclusive” content they find on your Facebook or Google+ pages, and it can help you start a conversation that sends your audience to your website to learn more.
If you’d like to start creating more unique content for your attorney social media pages, here are three easy ideas:
- Start a conversation related to an article recently posted on your attorney website. Since you’re already posting rich content on your website or blog, you can develop related social-media-only content that introduces or explains more about the topic.
- Give your Facebook friends a quick peek into your personal life. The more casual and friendly nature of business social media sites means that you can open up a little, and users will enjoy seeing you as a “real person” outside of the office. Consider talking about a recent trip, a charity you support, an interesting hobby, etc.—but don’t overdo it or reveal information that is too personal.
- Try running polls and contests on your law firm’s social media pages. Polls and contests encourage your social media audience to get involved and share their opinions. This is a great way to learn more about what your potential clients want, where they’re coming from, what motivates them, and what you can do better. Plus, it’s fun!
Do you need more content ideas or want to learn more about social media for attorneys? Reach out to the friendly attorney social media team with Foster Web Marketing today to learn more!