You’ve probably heard that you should think about your target audience before you get started designing your attorney website, but why does your target audience matter so much? By knowing who your potential clients are, knowing what they’re looking for, and making your site relevant to them, you are more likely to turn potential clients who visit your website into real-life, paying clients. While having a lot of traffic to your website is great, having targeted and relevant traffic to your website is even better – and it’s more likely to bring in the kind of results you want from your online marketing campaign.
If you want to narrow your focus and increase your relevance to your target audience, here are some questions to ask yourself before your attorney website goes live:
- What kinds of clients am I really looking for?
- What questions do my clients ask me when they come in?
- What kinds of problems does an average client come to me with?
- How will potential clients most likely find me online?
- What geographic location should I be targeting?
Creating a website that is specifically relevant and useful to your potential clients is a great way to build trust and make a great first impression. If you need help with your law firm website, or if you have questions about how to target your online audience, speak with the attorney website design experts at Foster Web Marketing today. You can reach us at 1-888-886-0939 or by filling out the easy online contact form on this page.