You’ve Got Questions About Web Marketing Services. We’ve Got Answers!
We strongly believe that there are no bad questions. However, there are bad answers. To combat the misinformation littering the web about Internet marketing, we’ve compiled a list of common marketing services questions and answers. You can rest assured that the answers you get—written by our in-house, U.S.-based team—are second to none.
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What are the benefits of doing your own online attorney marketing?
You wouldn’t think that our business would want attorneys to do their own marketing, but that simply isn’t the case. At Foster Web Marketing, we understand that law firms and offices come in all shapes and sizes and lawyers have a very wide range of needs when it comes to advertising both online and offline. We believe that some attorneys are better off outsourcing their marketing, some are better off learning about marketing and doing it themselves, and some are better off with a combination.
So what are the benefits of tackling online marketing yourself?
- If you know how to do it right, you can save a significant amount of money.
- You can have complete control over your marketing plan and campaigns.
- You can keep things simple by keeping everything in house.
- You can personally measure the results and success of your marketing campaigns.
- You can immediately start and stop campaigns when you feel the need.
- You can make your own deadlines and set your own goals.
- You can have full knowledge of the marketing process.
Of course, many of the benefits of doing your own marketing don’t matter if you aren’t doing a great job of marketing. Before you set out on your own, get educated and trained. Call our team today at 888-886-0939 to learn what you need to know about do-it-yourself attorney marketing.
Can I write my own free book offer for my lawyer website, or do I need help?
We don’t like telling our clients that they can’t accomplish their own marketing projects and campaigns successfully – and that includes telling our clients that they don’t have the ability to write their own free reports and book offers for their lawyer website. The truth is that many attorneys are able to write their own reports as long as they have the knowledge and will to do so.
Before beginning your book, ask yourself the following questions:
- Do I have the time and energy to invest in this book?
- Am I able to clearly express my ideas in writing – without the technical talk?
- Do I understand what features and benefits a free offer book should have?
- Do I understand what my potential clients want to learn from a free book?
- Do I have the ability to lay out my book and design the cover?
If you answered “no” to any of these questions, it doesn’t mean that you shouldn’t write your own book, it simply means that you may need to educate yourself about e-book writing or that you may need a little help from an editor or designer along the way. At Foster Web Marketing, we encourage our clients to learn about the lawyer website marketing projects that they are investing in and to participate to any extent that they wish. To discuss your possible new e-book or to learn more about our services, call us today at 888.886.0939.
Can I manage my law office’s social networking sites by myself or have someone internal do it?
Far too many marketing companies want you to think that you can’t possibly handle attorney online marketing on your own or that you won’t reap the full benefits of social media marketing unless you have a full-time expert managing your social networking accounts and campaigns. At Foster Web Marketing, we understand that, while outsourcing these tasks is ideal for some law offices, other law offices are may have good reason for managing their social media accounts on their own.
For those who wish to take personal control of sites like Facebook and Twitter – or who wish to have someone in their office handle social media – we offer education and training programs that help you learn what you need to know and allow you to take full advantage of the newest trends, information, and strategies available.
What are the benefits of handling your social networking accounts on your own?
If you educate yourself properly first, you can save money, secure better control over your accounts and strategies, give potential clients a more personal experience, and make certain that your law office is tapped in to the most current and local issues.
What are the downsides of handling your own social networking accounts?
Some attorneys do not like handling this aspect of their online marketing plan because it is time consuming, the best practices are ever-changing, they want to focus on their current clients, and because they simply want to leave it in the hands of the experts.
Do you want to learn about social media marketing so that you can take the reins at your law firm? Or do you want guidance from the experts at Foster Web Marketing? Call us today at 888-886-0939.
What is the Foster Web Marketing Academy?
The Foster Web Marketing Academy is a two-day intensive training program that we hold around the country several times throughout the year. The academy is geared toward attorneys who wish to have an in-depth knowledge of how internet marketing can improve their practice, get better cases, and streamline their overall lawyer marketing strategies.
Limited to small numbers to increase personal attention and free of sales pitches and vendors, the FWM academy is simply about “teaching a man to fish” – giving you or a representative in your office the tools and knowledge to execute a successful online marketing plan for your law office.
Some of the topics include:
- Understanding local online marketing and local SEO
- How to write high-quality and unique lawyer content
- How to break into attorney video marketing
- How to find the keywords that will lead your attorney website to success
- How to develop follow up sequences that work
- How to harness the power of social media marketing
- Understanding mobile device marketing
- How to build organic links that improve SEO
- How to establish yourself as a local legal authority
For those who can’t attend a FWM Academy in person, we offer a comprehensive 10-DVD set, complete with workbook, companion CD, and textbook that cover all of the most important lessons and points from the conferences. Click here to learn more and order your training system.
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