Yes. There are actually many ways that mobile and desktop SEO strategies differ. Some of the keys to creating an effective SEO plan for your mobile site include:
- Shorter keywords. People using their phones to search type in shorter keywords. They are also more likely to choose a selection from the dropdown menu of suggested keywords that appears as they type.
- Streamlined design. A mobile website design for a law office should be stripped down to its basics. A click-to-call button and call to action should be easily visible. Users shouldn't need to zoom in order to read the text on the pages. White space should take up most of the screen, and each page should be clutter free.
- Fast loading. Ensure that your mobile site loads with minimal wait times. Optimally, it should operate as fast as your traditional site.
With these mobile website design aspects in place, your site can be easily viewed and navigated by potential clients. People no longer have the patience to "pinch and zoom." They are used to seeing mobile sites on their phones and will become frustrated if you don't have one.
Dominate Your Local Market
If you create an effective, easy-to-use mobile site, you can and will be able to compete with the "big dog" attorneys in your local market. In fact, if they haven't embraced a mobile website for their law firm, you may soon find yourself dominating your competition.
Don't wait to get on board with mobile web design. Call 888.886.0939 today to learn more about the importance of creating a mobile website for your law office.