What is usability, and why should lawyers care?

Usability refers to the learnability of a human-made object. Here, we are talking specifically about the usability of your law firm's website. Website usability ratings attempt to judge how easy a website is to use, and these ratings take into account:

  • Site navigation
  • Clarity
  • Efficiency
  • Speed
  • User frustration

Man Smashes Computer Over Website UsabilityWhen a site's usability rating is high, it's easy for anyone, even a first time user, to navigate the site. There is no confusion about what each button does. All links work as they should. All pages load quickly, and users leave the site with the information they were looking for.

When a site's usability rating is low, the user is easily confused by the layout of the pages. Navigation is difficult. Load times are long, and links are often broken.

We've all been to websites that are difficult to use, and we all react the same way—by clicking the “back” button on our browser and finding another website that is easy to use.

Why Lawyers Should Care About Website Usability

If your website is difficult to use, you are losing more clients than you know. People go to the internet to shop for more than shoes; they shop for doctors and for lawyers. So, when potential clients visit your site, they immediately judge your skills as an attorney based on what they see on your site. If your site is difficult to navigate, and if they can't find the information they need, they will assume that it will be hard to get in touch with you or that you don't have the answers they are looking for. All of this will happen in mere seconds.

Click.

Encounter difficulty.

Click back.

Find another attorney.

It will take just slightly longer than it took you to read the above bolded text to lose a client. And, unless you're running a law firm for the heck of it, you can't afford to lose clients.

Want someone to take a look at your site, give it a usability rating, and suggest ways to improve it? For free? Get your free site audit today. Our team will carefully comb through your attorney website site and give you the best practice attorney web design and SEO tips to help improve your site and get more clients. It's free, and it works. Call today at 888-886-0939.