Our Marketing Methodology on How to Get Your “Perfect Clients”

Contrary to popular belief, just building a pretty website isn’t going to get you the clients you are looking for. It’s not one of those things where "if you build it, they will come." Once you have built it, you need to constantly come up with new and improved ways of attracting visitors to as many different pages on your website as you can.  

The fact is, your website is the foundation of your business, from an online perspective. Everyone will visit it at some point. It is simply where people will end up. And it’s got a big job to do for you. Once people get there—by keyword, specific search, brand name search, or some other way—your website's important job is to then convert them into a lead or contact.

This is where interesting, relevant, and helpful content that answers your visitor's questions comes into play. Your prospects need to be able to find you, understand why you're most qualified to help them, and learn why they should contact you—either by phone or using an online contact form. Don't assume this is easier than it is; improving conversion is an art form.

And the process doesn't stop there. You need to retain their interest and your relevance to them forever and ever! Online marketing involves so much more than putting your name out into cyberspace and trying to draw in new clients. It is an active process that truly never ends if you want your business to be successful.

That starts with gleaning and building “your list.” Ideally, this list of yours contains all of your clients or patients, people you have turned away, peers and colleagues, associates, and even friends. Put them all on your list, and be disciplined about categorizing them so you send them only the materials intended for them—that’s key to list management.

If you manage your lead intake and list properly and appropriately, you will be rewarded with a constant flow of the type of business you wish to obtain.

Are You Wondering If Your Law Firm Or Medical Practice Website Is Standing Up To The Competition? It's Likely Time For A Website Redesign.

If you're convinced your website is outdated, chances are it is. Help is available, however. Please contact us online or call our office directly at 888.866.0939 to schedule your free website redesign consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Gretchen Upright
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Chief Business Development Officer

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Alexandria, VA Office
  • 315A Cameron St, STE A
    Alexandria, VA 22314
  • Phone: 571-290-4721
  • Fax: 703-997-1309
  • Toll Free: 888-886-0939
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Foster Web Marketing'sPhilosophyrevolves around 3 main concepts


Attract the right types of visitors who have the potential to turn into a client or refer other clients in the future.


Once you have attracted the right kinds of visitors you need to have a conversion focused experienced that allows visitors to easily convert to a lead on your website.


Follow-up sequences, and ongoing communications will help turn a single potential client into a stronger referral network.

How to get your perfect clients

Each concept is a step in the lifecycle of a client. First you need to attract people to your law firm or medical practice, then you need to convert them to contact you or get something from you and finally, you need to find ways to sustain brand awareness and retain them as a client of your firm.

So, how do you actually do all of this? Stick with us and we'll help you build your firm in ways you never thought were possible.

Cast The Line and Attract Your Perfect Client

The beautiful thing about marketing is that you don't have to strain to appeal to everyone. In fact, it's better if you don't appeal to everyone, because when those leads begin to roll in, a greater proportion will be the clients you want to attract.

You need to sit down and imagine your perfect client. Think about who he is, how he's feeling, where he lives, his level of education and anything else you think would be important. Once you know whom you're trying to attract, your marketing efforts will be a lot more effective. Keeping your ideal client in mind, you need to:

Cast The Line and Attract Your Perfect Client

01 Build A Dynamic, Beautifully Designed Website. learn about Law Firm Website Designs
Hupy and Abraham

Cast The Line and Attract Your Perfect Client

02 Create Engaging, Interesting, And Informative Content. learn about law firm content writing services
content writing

Cast The Line and Attract Your Perfect Client

03 Implement Effective Search Engine Optimization (SEO) Techniques That Get The Attention Of Search Engines Like Google. learn about law firm SEO services
Search Engine Optimization

Cast The Line and Attract Your Perfect Client

04 If Possible Invest In Forms Of Paid Advertising Like Pay-Per-Click (PPC), Retargeting, TV and Print Advertising. learn about law firm PPC services

Cast The Line and Attract Your Perfect Client

05 Create Professionally Produced Videos For Your Top Content. learn about law firm web video services
Professional Video

Cast The Line and Attract Your Perfect Client

06 Get Social On Sites Like Facebook, Twitter, YouTube, and Google+ And Begin To Build Relationships And Create A Sense Of Community. learn more about law firm social media services
Social Media

convert Those Leads into Loyal, Paying Clients

Congratulations! Everything you're doing to attract better visitors is working and you've been getting more quality traffic than you've seen in a very long time (or ever).

Now is not the time to be lazy; your work has just begun. To successfully convert visitors into leads, you need to:

Convert leads to paying clients

convert Those Leads into Loyal, Paying Clients

01 Make Sure Your Website Is Device Responsive So It Looks Great And Has A Good UX On All Devices Including Desktop, Mobile Phones And Tablets. learn about UX and responsive website designs
Device Responsive Websites

convert Those Leads into Loyal, Paying Clients

02 Write Your Website’s Content In Such A Persuasive Way That Prospective Clients Can't Help But Reach Out To You. learn about persuasive content writing
Website Content

convert Those Leads into Loyal, Paying Clients

03 Develop A Well-Designed Free Offer For Your Website. You Can Write Books And Reports To Position Yourself As An Expert In Your Field. You Can Also Create Contest And Other Types Of Enticing Offers. learn more about booking writing services
Free Offers

convert Those Leads into Loyal, Paying Clients

04 Make sure you are using conversion tools like Chat, Contact Forms, and Call Tracking to turn visitors into leads. learn more about website conversion tools
Conversion Tools

convert Those Leads into Loyal, Paying Clients

05 Analyze The Engagement Metrics For Your Website And See What Is Helping To Convert Clients—And What Isn't Working. Request a website marketing analysis
Analyze Metrics

You've Worked So Hard! Make SureYou Retain Those Clients

Just because a person reached out to you about their case or medical issue does not mean they are going to be a client right away.

We live in a society where people are always looking for the newest, best thing—and that's just as true for doctors, lawyers, and other skill-based experts as it is for consumer goods. If you don't constantly remind your former clients that you're still looking out for their interests, they may disappear forever.

There are, however, many different approaches you can take to reaching out and retaining individuals as clients of your business:

You've Worked So Hard! Make SureYou Retain Those Clients

01 Make Sure You Intake Team Is Ready For A Surge In Leads That Are Going To Come Across Your Desk. If you're not ready for them, they will find someone who is. learn about legal intake solutions
More leads

You've Worked So Hard! Make SureYou Retain Those Clients

02 Create An Email Drip Campaign That Automatically Contacts Clients At Predetermined Times And Dates. learn about law firm email marketing
Email Drip Campaign

You've Worked So Hard! Make SureYou Retain Those Clients

03 Get Involved In Your Community And Local Charitable Organizations. You're Able To Do Good While Also Interacting With All Types Of People And Getting Public Recognition For Your Name. learn about law firm public relations marketing
Get Involved

You've Worked So Hard! Make SureYou Retain Those Clients

04 Create A Culture Of Excellent Customer Service. learn about law firm customer service solutions
customer service

You've Worked So Hard! Make SureYou Retain Those Clients

05 Send Out Compelling Direct Mail. Not All Marketing Needs To Take Place Online! learn more about law firm direct mail marketing
Direct Mail

You've Worked So Hard! Make SureYou Retain Those Clients

06 Periodically Distribute Surveys Or Polls To Customers As A Way Of Discovering What You're Doing Well, And What You Could Do Better. learn more about law firm reputation management
Surveys and Polls

You've Worked So Hard! Make SureYou Retain Those Clients

07 Maintain An Up-To-Date Client Database So That No One Can Slip Through The Cracks. learn more about law firm client list management
Client Database

Client Case Study

A partner client, Deloach & Hofstra, took an excellent approach to the reputation management process.
  • Education - helped informed the firm on the importance of reviews in today’s marketplace.
  • Pick the review sites to focus on - Google, Facebook, and Avvo are all great to start on.
  • Identify the clients to focus on - loyal past and current clients along with business partners in the local community who’ve used their services.
  • Timing - the team requested feedback as cases came to a close or when clients seemed happiest
Pro Tip: In some cases, hiring an attorney is not necessary. However, if a client receives free legal advice, seeking reviews is completely legitimate and almost always results in positive feedback!


Deloach & Hofstra 6-month statistics
Read More

Foster Web Marketing Can Help Kick-start Your Company's Marketing Initiatives

The idea of undertaking all of these steps to attract, convert, and retain your ideal clients may seem a bit overwhelming and possibly even unrealistic for your practice. Who has that many hours in the day?

We do.

Not having time to market your business not a good excuse to let it completely fall by the wayside. When you work with Foster Web Marketing, we can jump right in as much or as little as you want. We will get your amazing website up and running, develop a rock-solid marketing services plan, and set you up for success when it comes to retaining clients.

We think our marketing philosophy is the best in the business and we want to show you firsthand how it can change your entire law firm for the better. Call us today at 888-886-0939 to discuss your law firm or medical practice marketing needs.