World of Marketing 59: Connecting on a Personal Level With Kevin McManus

Every business owner has a different way of managing their marketing. For some, Google rankings are a top priority, while others choose to focus on other things.

Podcast title card with Kevin McManus on the left and Tom Foster on the right.

Community marketing should matter to everyone. Kevin McManus, a personal injury lawyer and councilman from Kansas City, Missouri, said, “It’s a much more rewarding way to get cases, and the cases are usually better.” Kevin and Tom also talked about time management and delegating tasks to your staff.

Kevin said people want to know who they’re working with, so it’s essential to embed trust clues in your marketing to let potential clients know they can rely on you. Are you connecting with people on a personal level? Find out how Kevin’s marketing and government job have brought substantial cases to his firm.

World of Marketing 59: Connecting on a Personal Level With Kevin McManus

Listen on Spotify or Apple Podcasts:​

How Bad is it?

Ready to find out what is ailing you? Let us conduct a comprehensive analysis of your website, marketing, and online presence. We will provide you with a report that spells out exactly what is working, what is wrong, and—most importantly—what needs to be done to correct it.

Get Your Own Snapshot Report That Reveals “How You Are Doing on the Web”
  • Local Visibility (Google, Facebook, Twitter, Foursquare, et al.) – Consistency is key when it comes to local visibility online. If you don't have consistent NAP (name, address, phone number) information about your law firm, you're not going to get local business.
  • Reputation – Reviews are incredibly important in today's business landscape. You need a consistent process for generating positive reviews naturally over time, and a way to track and manage your online reputation.
  • Social, SEO, and PPC – Having a website is a great start, but for it to be successful, you need to feed it with great content, strategic PPC campaigns, or a great social promotion.
  • Website Performance – We score your website based on a variety of factors for both desktop and mobile visitors.

To Give You The Best Analysis, Please Complete All Fields