When determining where to put your advertising dollars, you are probably wondering whether Google AdWords or Facebook ads will be more advantageous for your business. Because both Facebook and Google reach a massive audience, it can be difficult to decide where to focus your advertising attention. However, there are some differences between the two sites that can help you decide which fits best with your advertising needs.
Since Facebook has more page views and charges more for their ads, people may possibly assume that it is better to advertise with Facebook rather than Google. However, Facebook ads are known for low click-through rates. In comparison, Google AdWords has a more impressive average click-through rate, allows lawyers to bid for targeted keywords, and charges less for their ads. For most lawyers and small businesses, Google AdWords is a better choice for an advertising campaign because of its targeted advertising and higher click-through rates. https://www.fosterwebmarketing.com/practice_areas/law-firm-ppc.cfm
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If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you're getting the most leads from your budget. Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.