Google AdWords or Facebook Ads?

When determining where to put your advertising dollars, you are probably wondering whether Google AdWords or Facebook ads will be more advantageous for your business. Because both Facebook and Google reach a massive audience, it can be difficult to decide where to focus your advertising attention. However, there are some differences between the two sites that can help you decide which fits best with your advertising needs.

Since Facebook has more page views and charges more for their ads, people may possibly assume that it is better to advertise with Facebook rather than Google. However, Facebook ads are known for low click-through rates. In comparison, Google AdWords has a more impressive average click-through rate, allows lawyers to bid for targeted keywords, and charges less for their ads. For most lawyers and small businesses, Google AdWords is a better choice for an advertising campaign because of its targeted advertising and higher click-through rates.

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