It’s a fact that integrating video into your website is essential to attracting your perfect clients. However, just like any other piece of content, videos need to be properly optimized to be effective.
First, think about your title. Does it explain what the video is about? The more accurate and compelling your title, the more likely viewers will watch your video. Second, does your description accurately summarize your video? It is important to include your geo-location for your target market that your perfect client lives in. Don’t resort to stuffing your video title & description with every keyword you can think of.
Lastly, don’t forget your call-to-action, a critical step often forgotten. This is what drives viewers to contact you after hearing how you can help them. Add your phone number to the video itself and provide further information about the best way to contact you.
Don’t have time to spend optimizing videos? Need help getting started? Our team at Foster Web Marketing can help. For more information on how to make video marketing work for you, give us a call at 888.886.0939. https://www.fosterwebmarketing.com/practice_areas/law-firm-video-marketing.cfm