Webinar: How to Evaluate Advertising Opportunities

How can you accurately and effectively track which channels are bringing in the best leads or best cases? Legal Marketing expert Mischelle Davis joined us for another monthly marketing webinar to show you! Zach and Mischelle got back to basics in this webinar to provide the foundation for the most accurate, uncomplicated data tracking methods. 

Check out the recording to learn:

  • Where to get the data,
  • How to enter the data to get accurate results,
  • How to manage data integrity,
  • How to connect leads to cases,
  • And proper nomenclature.

As promised, you can access the spreadsheet example here, and see exactly how Mischelle tracks her own data. By starting with the fundamental numbers, you'll get cleaner more accurate data. Prefer to listen to the podcast? You can play it below, or download it directly from iTunes


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