Although content is king when it comes to websites, websites would look pretty boring without graphics and images. It is critical that you have the right images included on your home page, practice area pages, and landing pages. Even an image attached to an article or blog can help a reader stay on that page.

The quality and relevance of an image is key, which is why you need to choose an image that not only relates to the topic on the page but evokes feeling. When it comes to picking out images for your site, there are several things you should know. It is not in your best interest to use an image that is commonly used on other lawyer websites, such as an image of a gavel or courtroom. When you find the perfect image, make sure you have the right to use it. In order to have quality, original images, you may want to have photos taken specifically for your website or create videos, which are very effective.