World of Marketing 71: Inside the World of Print Marketing With Kia Arian

Podcast title card with Kia Arian on the left and Tom Foster on the right.

Kia Arian is the owner of Zine, a marketing, design, and printing company based in Fairfax, Virginia. She specializes in direct-response marketing for attorneys and other business owners. She is a long-time friend of Tom Foster and creates a variety of print marketing materials for FWM.

In this episode, you’ll learn:

  • Why you should never give up because you never know what’s around the corner: Kia shares the story of how meeting Attorney Ben Glass changed her business—and her life

  • The rules of serendipity: Kia talks about the law of attraction and why all the relationships you form and the networking you do matters

  • The stories behind meeting and working with great marketing minds: Kia shares how she came to know and work with marketing powerhouses, like Dan Kennedy

  • Newsletter secrets everyone should know: Kia gives you the inside scoop on why print newsletters are so important and why your content strategy matters

  • How you can get the Implementation Map: Kia gives you access to her map that details the marketing journey from lead generation to conversion

Listen on Spotify or Apple Podcasts:​

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