World of Marketing 65: Inspecting What You Expect With Chris Mullins

Great marketing is not enough if your leads aren’t converting to clients. The first impression prospects get of your practice is based on your intake specialists.

Podcast title card with Chris Mullins on the left and Tom Foster on the right.

Those initial conversations are critical to your success. Chris Mullins, phone sales podiatrist for Intake Specialists Worldwide, said, “What you need to teach your team is every single phone call matters.” Chris and Tom talked about the importance of recording your calls, evaluating them, and making sure your intake team is showing empathy and really listening to your leads.

Chris said there’s no sense in spending the money on marketing if you don’t inspect what you expect. Do you listen to and review your phone calls? Find out why Chris says her coaching program is a marketing insurance policy.

Listen on Spotify or Apple Podcasts:​

How Bad is it?

Ready to find out what is ailing you? Let us conduct a comprehensive analysis of your website, marketing, and online presence. We will provide you with a report that spells out exactly what is working, what is wrong, and—most importantly—what needs to be done to correct it.

Get Your Own Snapshot Report That Reveals “How You Are Doing on the Web”
  • Local Visibility (Google, Facebook, Twitter, Foursquare, et al.) – Consistency is key when it comes to local visibility online. If you don't have consistent NAP (name, address, phone number) information about your law firm, you're not going to get local business.
  • Reputation – Reviews are incredibly important in today's business landscape. You need a consistent process for generating positive reviews naturally over time, and a way to track and manage your online reputation.
  • Social, SEO, and PPC – Having a website is a great start, but for it to be successful, you need to feed it with great content, strategic PPC campaigns, or a great social promotion.
  • Website Performance – We score your website based on a variety of factors for both desktop and mobile visitors.

To Give You The Best Analysis, Please Complete All Fields