YouTube is not only a social media website, but many consider this popular video-sharing site a social networking site as well.  Because users can share and view videos, in addition to making connections, YouTube has established itself as one of the top social media websites.

Although it’s important to understand this, it is more valuable to identify how your use of the site will attract your target audience and help with your search results. It’s not enough to simply post an occasional YouTube video. Instead, you need to build connections and get subscribers by posting quality videos on a regular basis. Much like other social media sites, you can send out friend requests on YouTube, and you can even ask people to subscribe to your channel. You can also connect with people by responding to comments. By having a presence on YouTube, it allows you to connect to your target audience, demonstrates your expertise, boosts your brand, establishes you as an authority in your field, and is a great way to increase your organic search engine rankings.