Are you really taking advantage of social media marketing? While it is critical to your business to be active on Facebook and LinkedIn, there are other social media marketing opportunities, such as Instagram. If you haven’t thought about using Instagram and images as part of your social media marketing plan, you should since it can help strengthen your brand and client relationships.

You might be wondering how your law firm could benefit from having an account on a photo-blogging website.  Because very few lawyers have included Instagram in their social media efforts, it is likely that you will get ahead of your competition. In order to use Instagram effectively, you and others in your office should take relevant, interesting photos—both in and out of the office—and regularly post them on Instagram. Don’t forget to create hashtags for your photos and share the images with your Facebook and Twitter accounts. Additionally, it is a good idea to geo-tag your pictures to help with your local marketing efforts.