Designing a website isn’t just about making it look pretty. There are many parts to fine-tune to ensure it runs smoothly and converts successfully.

Gretchen and Tom title card for Why Design Matters podcast

You need to make it easy for your visitors to find information and get to know you. Gretchen Upright, chief business development officer at FWM, says, “A confused mind doesn’t buy.” Gretchen and Tom talked about consistent branding, the use of white space, and how content drives design.

Gretchen suggests constantly evaluating your site for what’s working and what’s not. Is your website as effective as it can be? Find out what other tips Gretchen has for building and redesigning your website.