World of Marketing 55: Why Design Matters With Gretchen Upright

Designing a website isn’t just about making it look pretty. There are many parts to fine-tune to ensure it runs smoothly and converts successfully.

Gretchen and Tom title card for Why Design Matters podcast

You need to make it easy for your visitors to find information and get to know you. Gretchen Upright, chief business development officer at FWM, says, “A confused mind doesn’t buy.” Gretchen and Tom talked about consistent branding, the use of white space, and how content drives design.

Gretchen suggests constantly evaluating your site for what’s working and what’s not. Is your website as effective as it can be? Find out what other tips Gretchen has for building and redesigning your website. 

Listen on Spotify or Apple Podcasts:​

How Bad is it?

Ready to find out what is ailing you? Let us conduct a comprehensive analysis of your website, marketing, and online presence. We will provide you with a report that spells out exactly what is working, what is wrong, and—most importantly—what needs to be done to correct it.

Get Your Own Snapshot Report That Reveals “How You Are Doing on the Web”
  • Local Visibility (Google, Facebook, Twitter, Foursquare, et al.) – Consistency is key when it comes to local visibility online. If you don't have consistent NAP (name, address, phone number) information about your law firm, you're not going to get local business.
  • Reputation – Reviews are incredibly important in today's business landscape. You need a consistent process for generating positive reviews naturally over time, and a way to track and manage your online reputation.
  • Social, SEO, and PPC – Having a website is a great start, but for it to be successful, you need to feed it with great content, strategic PPC campaigns, or a great social promotion.
  • Website Performance – We score your website based on a variety of factors for both desktop and mobile visitors.

To Give You The Best Analysis, Please Complete All Fields