Have you seen people’s comments on Facebook that start off with a symbol (#) known as the pound sign, number sign, or hashtag? If you are like many people, you are probably wondering why people are using it and what it means for your law firm. Marketing Director Mike Knetemann explains in this video what you need to know about hashtags and why they should be part of your legal social media strategy.

By placing the hashtag symbol in front of a word or series of words in Facebook, it immediately turns that word or phrase into something searchable that can be trackable and clickable within the social media network. This powerful web marketing tool allows law firms to see what their perfect client is talking about, where the conversation is taking place, and how it is progressing within Facebook to increase the effectiveness of attorney social media marketing.

If you are using social media to target your perfect client and market your law firm, you should learn how to use hashtags since they are here to stay. To learn more about social media marketing for lawyers, or to have the professionals at Foster Web Marketing handle your attorney social media marketing campaign, call us at 888.886.0939 or fill out our contact form online at https://www.fosterwebmarketing.com/contact.cfm.