How To Get Into The Mind Of Your Perfect Client

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Understanding your perfect client is the essential exercise in creating a self sustaining business. Luckily, Dave Frees has seen it all - helping countless businesses find their perfect client and delivering on how to generate leads with this information. Typically you would have to get this kind of insite from Business Black Ops, but Dave joined the World of Marketing to share some of his tried and true knowledge on operating a successful business.


0:00 Introduction

2:49 First Step in Understanding Your Perfect Client

5:38 Top 3 Tactics In Understanding Your Perfect Client

17:59 What is a Force Multiplier

21:14 Example of a Force Multiplier

25:07 Understanding and Enacting The Art of Persuasion

30:42 Prove What You Preach

32:21 Become More Persuasive In Your Life And Marketing


Master the Art and Science of Marketing Your Business Online

Marketing Growth

Just like anything else of value, digital marketing success is built up over time. At FWM, it starts with a conversion-focused website and our intuitive Dynamic Self-Syndication (DSS) software, but we don’t leave you hanging once your website goes live. 

Instead, we work with you to develop a long-term growth strategy for your business that you can comfortably put into action, one piece at a time.

Attract, convert, retain

You get the same expertly designed website, DSS access, and marketing services—individualized to your unique practice’s needs—that inspire our other successful DIY clients. But, because we understand that sometimes you have to crawl before you can walk, you also get one-on-one coaching to show you exactly how to use those tools more effectively, create an actionable strategy, and set your sights on bigger wins.   

Strategic coaching with FWM gives your DIY marketing the edge you need to get in the fast lane to more leads, more attention, more clients, and more growth for your business.

Marketing Growth

Even the most successful DIY marketers hit roadblocks. Resources can be scarce, and it’s not easy to balance the ongoing demands of your business, your clients, your family, and your personal life.

The idea is to smash through those walls—and equip yourself to break through future snags faster—with a smartly designed DIY marketing strategy, supportive marketing partners that you like working with, and expert tools that save you time and energy.

In other words, you can do it yourself, but you don’t have to do it alone.

Attract, convert, retain

We want you to succeed, harness your wins, and build a strategy—brick by brick—that will keep growing your business to new heights of success. From launching your conversion-focused website to putting the tools in your hands to track and improve on your success, our focus is on bringing your ideas to life and supporting you on your path to greatness.

What’s missing in the DIY marketing strategy for your law firm?