Bob Battle

Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa.

google podcast

Here’s a glimpse of what you’ll learn: 

  • Dana Hinders shares her unique journey of creating internet content for more than 25 years
  • How does ChatGPT impact marketing and digital content?
  • Dana’s insights on capturing the organic tone for your brand’s content
  • The war of creativity: AI vs. trained professionals
  • Dana discusses the future trends of digital marketing

In this episode…

We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers?

The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an opportunity for writers to shift their focus to creating content that conveys a personal and emotional connection through words.

In this episode of The World of Marketing, Tom Foster Jr. is joined by Dana Hinders, Director of Content Operations at Foster Web Marketing. They discuss the past and modern difficulties of creating successful digital content, what makes for a unique brand style and tone, and the future trends of digital marketing strategies. Dana shares ChatGPS’s impact on marketing and how to win the battle of AI-generated content.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 

Our award-winning marketing and systems solutions are what sets us apart from everyone else.