On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went from a one room practice to a 35 attorney powerhouse. But the real story? How he flipped the legal system on its head.

After decades of relying on “what insurance companies might pay”, Dirk built something radically different:

  • Real jury focus groups
  • 26,000+ jurors worth of data
  • AI-powered case analysis
  • Predictable outcomes (instead of guesswork)

The result?

  • Average case value up 150%
  • Revenue up 800%
  • More leverage. More truth. Better outcomes for clients.

“We use truth to flip leverage.”

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In this series, Tom interviews a variety of prominent figures in various web marketing industries, including lawyer web marketing, video marketing, former NFL players, fellow marketing experts—you name it. Subscribe to see the new episodes.

We’ll talk concept, we’ll talk mindset, and hell, we’ll even talk casual—because the world of marketing doesn’t have to be so serious. Marketing can be fun, and if you want to see how that can be accomplished, tune in!