We believe that written content is one of the most important aspects of your attorney website. However, even if you have the best lawyer articles to offer, how you present your written content matters more than you might think.
Seeing one huge, unending block of text can be intimidating and uninviting. In addition, big paragraphs of uninterrupted text make it difficult for your readers to find the information that brought them to your website to begin with.
How can you break up big, uninviting blocks of text?
- Think short paragraphs. A master of 19th Century Russian literature might be able to get away with a thrilling two-page paragraph, but you can’t. Believe us. Limit your paragraphs to just a few sentences, and harness the power of the one-sentence paragraph. Your readers are much more likely to read your articles, learn something, and give you a call.
- Use subheadings. Not only do subheadings break up text, they also help readers navigate your content and find the information that they are looking for quickly. In addition, placing keywords in bold subheadings is a great way to improve your search engine optimization.
- Add graphics. Give your readers’ eyes a break by adding pictures, graphics, figures, graphs, and illustrations. Even one picture per page can add warmth to your website.
- Use bullets. Like subheadings, bullets are a great way to organize text while breaking up long boring blocks of words. See how they work in this article?
Want to learn more about how lawyer website design, search engine optimization, and getting new clients go hand in hand? Give Foster Web Marketing a call today at 888.886.0939.