The goal of your website content should be to drive traffic to your site and encourage potential clients to call your office.
As an attorney, you have invested years of your life in your education. You have written countless papers, briefs, memorandums and so on. Writing for a website couldn’t be that different, could it? Website writing is unique. It is unlike other forms of content you may have created. Not only do you have to please search engines, you also have to appeal to your readers.
We have worked with hundreds of lawyers and have noticed that many of them appear to be making the same mistakes when it comes to their content. Some of the most common errors include the following:
- Using legal jargon that is hard for the average person to understand. You have to remember that your potential clients don’t use legalese in their everyday vocabulary. Most of them will not be familiar with legal terms. Therefore, avoid the legal jargon and write in a way that is easy for your readers to understand.
- Trying to say too much. Content for a lawyer website has one main purpose – to generate contacts. You need to give your reader just enough information to entice him or her to pick up the phone and call you or fill out your contact form. Your potential clients do not need to know all of the ins and outs of the law. Keep it simple and provide only an overview of information.
- Creating long blocks of text. When people are searching the Internet, they are looking for quick answers. They do not want to read long blocks of text. If they click on your website and are presented with lengthy content, they are going to move on to the next website. Be concise and get to the point. Also, use bullet points, subheadings and short paragraphs, as often as possible.
- Leaving out a call-to-action. When your potential clients finish reading your content, what do you want them to do? Should they contact you for answers to their questions? Do they need to order your free book or report? End every article, blog post and FAQ with a call-to-action. Instruct your prospects on what they should do after reading your content.
By avoiding these common errors, you will be well on your way to creating interesting, conversion-driven content.
We Can Help You!
We have a team of talented writers who know what it takes to create high quality website content for lawyers. For more information, contact us today by calling 888.886.0939 or filling out our online form.Don’t leave our website before you order your FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.