4 of The Most Common Content Writing Mistakes

The goal of your website content should be to drive traffic to your site and encourage potential clients to call your office.

As an attorney, you have invested years of your life in your education. You have written countless papers, briefs, memorandums, and so on. Writing for a website couldn’t be that different, could it? Website writing is unique. It is unlike other forms of content you may have created. Not only do you have to please search engines, but you also have to appeal to your readers.

We have worked with hundreds of lawyers and have noticed that many of them appear to be making the same mistakes when it comes to their content.

Some of the most common errors include the following:

Using legal jargon that is hard for the average person to understand.

You have to remember that your potential clients don’t use legalese in their everyday vocabulary. Most of them will not be familiar with legal terms. Therefore, avoid legal jargon and write in a way that is easy for your readers to understand.

Trying to say too much.

Content for a lawyer website has one main purpose – to generate contacts. You need to give your reader just enough information to entice him or her to pick up the phone and call you or fill out your contact form. Your potential clients do not need to know all of the ins and outs of the law. Keep it simple and provide only an overview of information.

Creating long blocks of text.

When people are searching the Internet, they are looking for quick answers. They do not want to read long blocks of text. If they click on your website and are presented with lengthy content, they are going to move on to the next website. Be concise and get to the point. Also, use bullet points, subheadings, and short paragraphs, as often as possible.

Leaving out a call-to-action.

When your potential clients finish reading your content, what do you want them to do? Should they contact you for answers to their questions? Do they need to order your free book or report? End every article, blog post, and FAQ with a call to action. Instruct your prospects on what they should do after reading your content.

By avoiding these common errors, you will be well on your way to creating interesting, conversion-driven content.

Are You A Lawyer Or podiatrist Who Wants To Learn How Solid Content Can Earn You More Clients?

If you are seeking a trusted, authoriative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 are confident we can help you not only reach, but exceed your goals.  

Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor
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Offer Pages

While blogs and supporting content play a major role in bringing people to your website, landing pages are on a mission to convince your perfect clients to take action. Landing pages for your books and offers allow you to address your potential clients’ specific pain points, connect your offer to those needs, and encourage readers to take that next step—download your offer.

Once someone has filled out your request form, they will be sent to a thank-you page that reaffirms their decision to reach out. They will receive a thank-you email that lets them know you’re there for them and appreciate their interest.

Library Articles

Library articles provide readers with “evergreen” content—content that is relevant to your business, barely changes over time (so it is always relevant to your clients and potential clients), or zeroes in on specific aspects of a practice area and sustains its “SEO juice” over time. They serve as foundational pieces that provide informed and well-developed facts and ideas on topics relevant to your practice areas that help your clients and potential clients understand basic, critical information.

Once we have identified the best topics for your website, our writing team will create well-researched, informative articles that will help to convert potential clients into actual clients.


Frequently Asked Questions (FAQs) are the perfect way to provide readers with answers to the most common questions about your industry, business, or practice areas. By answering the questions your clients are asking on a frequent basis, you can establish yourself as an authority on the subject and, in turn, gain the trust of your readers. Offering the answers to common questions on your website can also save you a lot of time during intake because clients can immediately get what they need online

Blog posts and FAQs will help you stay current and relevant and will give your brand personality. Our team will create share-worthy content items to make your business stand out.

Blog Posts

Blogs cover almost any topic related to your business, from news to tips to changing laws and policies. Ultimately, the idea is to create “snackable” pieces of content that are a little more casual and keep people engaged and coming back for more. Copy that is relevant to current events is more equipped to accomplish that.

These pieces can enhance your connection to your community, and give you a voice of reason when it comes to current events. This will help keep your followers and website visitors in the loop and improve the trust they have in you.