Do You Have a Real Content Marketing Strategy—Or Are You Wasting Your Time?

Although content is the key to a successful attorney website, creating content without a marketing strategy in place can be a huge waste of time and money. Most of the time, you just can’t get away with posting a little content here and there—modern web users expect more.

Here are some ideas about what should go into an effective content marketing strategy:

Post regularly. 

Frequent and consistent posts attract readers to your site and keep your search rankings high. If you don’t have time to post frequently, consider writing in batches and scheduling your posts in advance—or hiring an online content writing team to help!

Don’t skip the editing and proofreading. 

You only have one chance to make a first impression with your website content, and spelling errors or sloppy grammar can ruin your image. If editing isn’t already part of your content marketing strategy, it’s time to make it a priority.

Make sure content is relevant. 

You can use your content to focus on specific practice areas or concerns, but make sure that your service business website content is relevant to what you really offer for potential clients, patients, or customers.

Pay attention to what people like. 

Keep an eye on your analytics data to see what people like—and what they don’t. Use this information to tailor your future content and fix up old content that isn’t delivering what potential clients are looking for. 

It’s going to cost you either time or money. 

For content marketing to be truly successful, you are going to have to either put in a lot of time yourself or hire someone to handle it for you. Planning and budgeting accordingly can make a huge difference in how well you do online.

Are You A Lawyer Or podiatrist Who Wants To Learn How Solid Content Can Earn You More Clients?

If you are seeking a trusted, authoriative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 are confident we can help you not only reach, but exceed your goals.  

Tom Foster
by Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor
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marketing white paper 03/01/2017 07:25 AM
Will you please give me the information about a specific white paper marketing.
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Molly McCormick 03/01/2017 09:30 AM
Hi Jean, thanks for reaching out. We offer whitepaper writing services, which you can learn more about here: https://www.fosterwebmarketing.com/reports/promotion-book-writing-services.cfm. A whitepaper is essentially an educational and persuasive in-depth report on a topic. It is typically used to provide a solution to a particular issue, and convince the reader that your method is the right method. I hope this helps!
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Offer Pages

While blogs and supporting content play a major role in bringing people to your website, landing pages are on a mission to convince your perfect clients to take action. Landing pages for your books and offers allow you to address your potential clients’ specific pain points, connect your offer to those needs, and encourage readers to take that next step—download your offer.

Once someone has filled out your request form, they will be sent to a thank-you page that reaffirms their decision to reach out. They will receive a thank-you email that lets them know you’re there for them and appreciate their interest.

Library Articles

Library articles provide readers with “evergreen” content—content that is relevant to your business, barely changes over time (so it is always relevant to your clients and potential clients), or zeroes in on specific aspects of a practice area and sustains its “SEO juice” over time. They serve as foundational pieces that provide informed and well-developed facts and ideas on topics relevant to your practice areas that help your clients and potential clients understand basic, critical information.

Once we have identified the best topics for your website, our writing team will create well-researched, informative articles that will help to convert potential clients into actual clients.

Blog Posts

Blogs cover almost any topic related to your business, from news to tips to changing laws and policies. Ultimately, the idea is to create “snackable” pieces of content that are a little more casual and keep people engaged and coming back for more. Copy that is relevant to current events is more equipped to accomplish that.

These pieces can enhance your connection to your community, and give you a voice of reason when it comes to current events. This will help keep your followers and website visitors in the loop and improve the trust they have in you.

FAQs

Frequently Asked Questions (FAQs) are the perfect way to provide readers with answers to the most common questions about your industry, business, or practice areas. By answering the questions your clients are asking on a frequent basis, you can establish yourself as an authority on the subject and, in turn, gain the trust of your readers. Offering the answers to common questions on your website can also save you a lot of time during intake because clients can immediately get what they need online

Blog posts and FAQs will help you stay current and relevant and will give your brand personality. Our team will create share-worthy content items to make your business stand out.