So far, we've shown you why content themes are so effective, broken down exactly how to spin webs of killer content, and explained how to determine if your content themes are working. And now it's time to take it to the next level.
Get Your Celebrity On
Most people assume that content blocks are merely a way to organize the content they post to their websites. And yes, this is true. It's also true that themed content helps you more effectively attract your ideal client. However, the aspect that most people don't consider when talking about content blocks is their power to turn the author from an “average Joe” to a “celebrity expert.”
Let me give you an example:
Let's say a divorce attorney in Cleveland picks up on a breaking news story about the impending divorce of an Ohio state senator. He writes a blog about his thoughts on the case, turns out a well written news-style summary of the story, shoots a high-quality video that addresses the questions Ohioans are asking, and creates an informative article about the case and how it relates to his clientele. And, since he's done his work and made contacts in the local media, he can easily reach out to them and offer his services as an interviewee.
A pitch like this has a high chance of success because the attorney has provided evidence of his expertise by way of the articles he's written and videos he's shot about the divorcing Senator. In addition, he embraced the power of content blocks a year ago, and he has page after page of interesting, unique content on his site. It's a slam dunk, and soon enough, this small-time attorney from Ohio is being interviewed by not only local news outlets, but CNN and Fox News as well.
This Is No Fairytale
This may sound farfetched to you, but it's not. On multiple occasions our team has been able to help clients quickly build a content block about a breaking news story and make the most of it; we call this our DART program. One stellar example of breaking news gone right is our client Brian Beckcom, who found himself in the media spotlight, called us up, enlisted our services, and ended up getting the biggest case of his career.
At FWM we know the power of celebrity. We regularly help clients realize their potential through our media/PR services. And because of our experience in this field, we know that the clients who do the best when big news hits are those who have taken the time to add killer blocks of content to their website on a weekly basis.
Now Is Not the Time for Modesty
If you're a modest person, you may be thinking, "But why would anyone care to hear what I have to say?" You, my friend, are undervaluing yourself. You created a business, learned your lessons, and are now offering high-quality services or products. You know how you got to where you are and how to best help your clientele, and it's time you let the world know just how awesome you—and your business—are.
Want more? Call us today to get started on building your brand and your celebrity status.