When a media situation suddenly presents itself, whether it be an important case or something in the news your law firm or medical practice wants to take a stance on, it is critical to have a targeted media list readily available so that you can release your news within minutes.
Public Relations is a vital part of any marketing campaign, which includes having a quality media list. Building a PR media list for your law firm or medical practice simply requires research. Collect a list of contacts at newspapers, television stations, television stations’ websites, and community newspapers and newsletters. The targeted contacts you are looking for include editors, publishers, producers, and news assignment editors, and you will need their physical addresses, email addresses, phone numbers, and even fax numbers.
When you have important information to share, it is vital to send out a press release to make your local media aware of it. To learn more about our legal or medical marketing and media services, call Foster Web Marketing at 888.886.0939 for a complimentary consultation or contact us online.