Custom interactive calculators are a popular add-on for our clients’ websites. They’re an exciting way to add value for your potential clients, and they pack a lot of power into a small, approachable package. They’re easy to use—even fun to use—and they deliver the answers that the visitors to your website need.
But, while they’re common to see on websites for other types of businesses, there are still tons of law firms that don’t even know it’s an option!
So, how about you? Have you ever thought about building a custom calculator for your potential clients to use?
Below, let’s talk about what you can do with an interactive online calculator, how it helps you succeed, and why it just might be the edge you need to attract more of the ideal clients you want.
What Makes a Custom Online Calculator Such a Powerful Lead Generator
With your custom calculator, you can simplify calculations that potential clients frequently ask about and search for online. It’s available 24-7 on your website, and potential clients can quickly and easily get tailored answers to their questions. (Check out the examples in the next section below for inspiration!)
However, the benefits of a custom calculator don’t stop with an awesome user experience. It definitely helps your clients get answers, but it also helps you increase your web presence, motivate leads, and get ahead of your competitors.
Here’s how:
-
Calculators help potential clients self-funnel. Your calculator gives your potential clients a better idea of what to expect, what to do next, and when they might need your help. They get answers that move them toward conversion, and you get better informed leads that are a good fit for your firm.
-
Calculators increase traffic. Calculators are easy to link prominently on your homepage and share through email, newsletters, and social media posts. It’s an easy and unique way to drive more traffic to your website and deliver value when they get there.
-
Calculators increase engagement. Your custom calculator keeps potential clients on your website in an interactive and helpful way, which reduces bounce rates and encourages them to explore more of what you have to offer.
-
Calculators convert leads. With some basic answers already in hand, your potential clients will be ready to take the next step sooner. And, since they’re already getting helpful answers on your website, they are more likely to click the next button and choose you to help them move forward.
-
Calculators are shareable. Everyone loves an easy-to-use tool that provides valuable answers, and potential clients that use it will share it with friends and family members that have similar questions. That means that you get easy word-of-mouth referrals and effortlessly expand your brand awareness.
-
Calculators improve your SEO and search visibility. All the above benefits constantly work in your favor, showing Google and other search engines that your website is helpful, relevant, valuable, and provides a positive user experience and encourages repeat visits.
Now that you understand the benefits of a custom online calculator, let’s get into the fun part—actual examples from live websites!
3 Examples of Effective Custom Calculators on Real Law Firm Websites
1. Custom Probate Calculator
Like we mentioned above, there’s a lot you can do with a custom calculator, depending on your goals and niche. Below, let’s take a look at some of the calculators our clients are using right now on their websites to drive leads and connect with high-quality clients.
What we love about this calculator: This tool gives quick answers to some of the most frequent questions our client gets from potential clients. It’s sleek and simple, and it gives immediate answers that are easy to visualize and understand.
2. Custom Child Support Calculator
What we love about this calculator: This calculator streamlines complex child support calculations so that parents can get some clear answers about what to expect. It walks you through each step with a comfortable interface, and it conveniently auto-calculates fields based on your input.
3. Custom Disability Calculator
What we love about this calculator: The way the VA calculates disability percentages can be confusing, and it’s a source of stress for many of our client’s clients. This custom calculator breaks it all down into simple questions and easy buttons, helping people understand how their individual circumstances can affect their monthly benefits.
Design Your Own Custom Calculator With Our Award-Winning Team of Experts
When done right, a custom online calculator can be an incredible lead generator. It’s a straightforward and affordable way to add value and convenience to your website, and both you and your potential clients will reap the benefits for years to come.
Looking for a simple add-on that will give your website an edge? Want a lead magnet that stands out and drives the cases you want? Schedule a quick meeting with our experts to find out how you can get your own custom online calculator, designed and tailored to you by our award-winning team.
RELATED LINKS:
There’s One Big Reason Most Websites Are Designed to Fail
Guidelines for Creating a More Compelling Tagline
These 5 Website and Design Mistakes Chase Away Potential Clients