Facebook is rolling out a new feature intended to help you stand out from the social media crowd. Rather than using a static cover image for your law practice page, you can now add a short video. Pretty cool, right?

Imagine how engaging it will be for visitors not only to see your face or company logo at the top of your page but actually get to hear a personal introduction welcoming them to your social media platform!

When Will You Be Able to Add Video to Your Facebook Cover Space?

When we mentioned “rolling out” above, that’s exactly what we meant. This feature isn’t available across the entire Facebook universe yet, but it may be soon!

You will need to go to your Facebook Business Manager page to see the new prompt to upload a video cover video. If you don’t see this blue notification yet, don’t worry. You will once Facebook rolls out the feature for everyone.

Foster Web Marketing Team Cover Photo for Facebook

Click the video icon on the top left of your current cover photo and either upload a new video or choose one from your already posted videos.

FWM team collage excerpt

Once you have the opportunity to add video to your cover image, please don’t just toss up whatever video you’ve got lying around.

Cinema Preview

Check out our page to see this new feature live.

Make Sure Your Video Is the Right Length and Sized Correctly

Facebook provides clear formatting requirements of 820 x 312 pixels. With 20 to 90 seconds to get your point across, make sure you plan in detail what you want to talk about. A quick overview about yourself, your firm, your main practice areas, as well as how visitors can contact you is a great place to start.

URLs and phone numbers should be clearly displayed as well. Chances are your competitors won’t be putting in as much effort to add a video to their Facebook cover image, so this is really an opportunity for your practice to shine.

You can even use one of the quality videos you’re already using on your website that covers all of the above. You are producing videos for your law firm’s website, aren’t you?

Is Your Law Firm Or Medical Practice Getting Leads From Your Social Media Marketing Efforts?

Not convinced your current social media marketing is converting leads into clients? No worries! Foster Web Marketing can help. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
Connect with me
Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor
Post A Comment