The 6 Types of Video That Can Separate You From Your Competitors

Six degrees separate you from Kevin Bacon. But what separates you from your competitors? One of the most powerful ways to set yourself apart from the masses is to use video. Video gives you the edge on the competition, allowing you to speak directly to potential clients and customers and convince them of your expertise before they even shake your hand.

Video Makes You Memorable 

I've found that there are six highly effective ways to shoot, produce, and promote videos. Each of the following, when used correctly, can boost conversion rates and engage your audience better than any other marketing element.

  1. You shoot your own videos. Using the most visually pleasing background in your office, you can shoot a quick and dirty video yourself. As long as you make sure the lighting, sound, and video quality are on point, this is an excellent way to get videos up fast. They can work well with breaking news or FAQ videos. Who's using this technique? FWM client Steve Richardson makes excellent use of the videos he shoots in-office and sees great results using his home-grown videos.
  2. Create a green-screen studio in your own office. This method is the next step up from shooting a quick and easy in-office video. Our video team, or a video team of your choosing, will come into your office and set up a mini green-screen studio, complete with a video camera, lighting, and sound. You will be able to shoot videos at your leisure, and then task one of your assistants to use video editing software—we recommend Premier—to edit your videos and load them to your site and YouTube. Who's using this technique? Gerry Oginski has been successfully employing this video technique for quite a while. He shoots the video in the studio we set up and then edits and loads them himself. A true video do-it-yourselfer!
  3. Shoot video in the office, and then send it out for production. For a step up, shoot video in your in-office green screen studio, and then send it out to a video production company, such as our very own Gearshift.TV team, where the video will be edited, optimized, loaded, and promoted online. With this method, you can be in your own videos, but still have a professional produce the video for maximum effect. Who's using this technique? Hupy & Abraham are making excellent use of their in-office video studio and our production services. In this example, a client gives a testimonial in Hupy & Abraham's video studio. Having an in-office studio is awesome for this purpose, as clients are already comfortable in your office and more at ease about giving a powerful testimonial.
  4. Go to a professional video studio. By going to a professional video studio, all you have to do is talk into the camera. Most studios—ours included—will do all the work for you. From scripting the videos to editing and optimizing, a professional studio takes the worry out of shooting high-quality videos for your business. Who's using this technique? Hupy & Abraham love coming in to shoot videos. They know that their videos will be of the highest possible quality and that they will show their attorneys in the best possible light. And all they have to do is show up!  
  5. Shoot a spokesmodel video. Don't want to appear on camera? Hire a spokesmodel to speak for you! We have a bevy of professional spokesmodels who can deliver your message with power and conviction. Just be sure your state bar allows this before you proceed.
  6. Use your own voice and images to create a professional video. A video doesn't always need to be you speaking directly into the camera. Videos using still images, with voiceover and text added, can be a powerful, refreshing change from your average, “talking head” video.

Which Technique Do You Want to Try First?

Runner Pulls AheadWhich video appealed most to you? Which do you think your ideal client would appreciate the most? Once you decide, all you need to do to get the ball rolling is call 888-886-0939. Together, we can help you not only separate your business from the pack but lead it. It's time you won the marketing race and soundly beat your competitors. 

Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Jim Folliard
Connect with me
Founder, Director, Cinematographer, Photographer & Editor
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Alexandria, VA Office
  • 315A Cameron St, STE A
    Alexandria, VA 22314
  • Phone: 571-290-4721
  • Fax: 703-997-1309
  • Toll Free: 888-886-0939
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A La Carte Videos

Have a breaking news piece, special announcement, or new topic you'd like to discuss in one or two videos? You can purchase custom voiceover or green screen videos starting at $350/video.

Please note, it's important to know what you really need before you decide on the video package that's right for you. We want you to get real value out of your video shoot, so we will work with you to provide a video analysis; this will tell us which video types your ideal clients are looking for so we can provide the most effective package. The costs indicated here are subject to change depending on your needs, but factor in custom video design and fully-produced videos that are optimized and loaded to your website and YouTube(FWM clients) or to YouTube (non-FWM clients).

Commercial Video Package

How can you reach a wide, even national audience to promote your law firm in a meaningful way? Commercials have long reigned as one of the most powerful tools for brand awareness. Why are they so effective? Because they're short! In an age where people lose interest fast, it's your chance at a quick, visual elevator pitch of your business. When done correctly, commercials are compelling enough to get viewers to contact you even long after they've seen them. There's a reason commercials are such a highlight of the Super Bowl – they can be entertaining or emotional, and either way, they leave the viewer with a strong impression of your brand. Today, commercials aren't just for TV, and you can widen your reach like never before on various social media platforms like YouTube and Facebook.

*Please Note: this $1,500.00 is a retainer. We will discuss your goals and develop a strategy in order to work within your budget for the overall cost of your commercial video package.

Green Screen Video Package

Your website needs to provide users with a great first impression, and what better way to do that than to welcome them? In our huge, in-house green screen studio, we can record video of you or a spokesmodel to welcome users to your site, answer frequently asked questions, or describe your services. We regularly have clients tell us, "I feel like I already know you!" because of our videos! Our green screen allows us to creatively edit your videos to integrate with your website design. If your site design changes down the road, we can update the video design while using the original recording.

On Location Video Shoot Package

On-location shoots are by far the best way to get your audience comfortable with you and your office. Clients want a real sense of what it's like to work with you; by shooting video on-location, they get an authentic look at the environment in which you work, as well a sense of the culture in your office. On-location shoots are a great way to give prospective clients a look at the day-to-day of your organization, which puts people at ease. It also a great way to get compelling testimonial videos from real clients. Interested in shooting your own videos?While we're on site we can help you set up your very own green screen studio, train you to use it correctly, shoot, edit, and produce your videos! That way you can create videos whenever you want—even on a smaller budget. Breaking news moves quickly, and so should you. This works great for breaking news videos about hot topics relevant to your practice, as well as for shooting quick testimonial videos before clients leave your office.

Voice Over Video Package

Do you want low cost, high quality video on the fly? Voiceover is an excellent way to make a positive impact with minimal effort on your part. By taking high quality images relevant to your video content and recording a scripted voice over, you can create a powerful video, quickly. For the most minimal effort, you can hire a spokesmodel to record the voice for you. This is a great way to take advantage of breaking-news stories and appeal to those who are visual learners.