There is no “magic number” when it comes to attorney blog post word length – and don’t believe anyone who tells you that, for SEO purposes, all of your blog posts should be a set number of words. The best answer is that the length of your blog posts should vary depending on how much you have to say and what your readers want to know.
In general, however, if you absolutely need an answer, a blog post shouldn’t be shorter than 200 words or longer than 1,000 words. If your blog post is under 200 words, you don’t have enough room to give your readers much valuable information – they might feel like your article was a waste of their time. On the other hand, if your blog post is longer than 1,000 words, you might lose your readers’ attention or they might get intimidated by scrolling through your long blocks of text. Don’t make all of your blog posts a set number of words – both readers and the Google spiders might be suspicious if all of your blogs are exactly 350 words long.
When writing a lawyer blog post, concentrate on conveying legal information in a concise, interesting, and clear way – in other words, think about the reader. If you find you are trying to stretch out a blog post by adding filler, or if you are skipping over key points to keep an article short, you aren’t doing any favors for your reader – or your SEO.
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