How Much Should I Spend on Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising as provided by Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter, can be a great way to promote your business and gain attention from motivated searchers. However, PPC advertising can also be a drain on your resources and a poor marketing tool if not used correctly.


So, how much should you spend on PPC advertising? There is absolutely no straight answer to this question. How much you should spend depends heavily on what kind of results you see from these types of advertisements and what your return on the investment is. To understand how much you could and should spend on such advertising, you have to be familiar with how successful your current campaign is.


Ask yourself the following questions:


  • Are you getting a high number of leads from the ads?

  • Are you getting high-quality leads from the ads?

  • What is the goal of your PPC advertising campaign?

  • What does your online marketing budget look like?

  • How successful are your non-PPC marketing campaigns?


We understand that paid search advertising, Google Adwords, and PPC ads can be a confusing endeavor - and that there is a lot to learn. If you need help managing your pay-per-click advertising campaigns, or if you simply need to speak with a PPC ad expert, contact us today.