I've got a bit of bad news. As you feared, it's not as simple as it should be to find mistakes in your local listings and clean them up. Is it possible to do so? Absolutely, and we will show you how in this article. But is it an easy, ten-minute task? No. However, with a little perseverance and patience, we have faith that you can do it. Here's how.
To clean up your local citations, we suggest that you use the following websites:
- Yext. Yext is a fantastic service that finds everywhere your business is listed. This can be a long, long list. In addition to just finding your local citations, Yext will scan all of these listings, showing you everywhere there is incorrect information, missing citations, or missing information. This includes mistakes in your phone number, address, and business name—all of which are crucial to the success of your local listing.
- Whitespark. If your local listings are correct, but you don't feel you're doing enough to take advantage of local search, try using Whitespark. This service will find new, niche-specific local citation sources that you aren't taking advantage of. It will also give you links to your current listings, allowing you to ensure the information found there is correct.
Once you find any mistakes in your local listings, it's time to fix them. Some of the fixes can be as simple as logging into your account and changing a "5" to a "7" in your phone number, but others will be much harder to correct. It can mean contacting each host of the listing sites where your information is wrong and getting them to fix it. And while doing so is possible—we do it all the time—the process can be lengthy and daunting.
There Is Good News, Too
The first bit of good news is that you know what local listings are, and you recognize how important they are and want to ensure that you're getting them right. Huzzah! Also, you have come to us for the answers. At Foster, we are experts at creating and fixing local listings. We love digging into your listings, cleaning them up, and then watching as your local traffic goes through the roof. Seriously, what could be better than that?!
The other good news is that you now have the answer to your question, and you have a choice: go it alone and fix your local citations by yourself or enlist our local-citation cleaning team to help.
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