Does the domain extension for my website affect my search engine rankings?

Choosing the wrong top-level domain name can put your site at a disadvantage.Domain extensions can be helpful in giving consumers basic information about a website, such as .gov for municipal sites and .edu for online homes of schools and universities. However, there is no ranking benefit for using .edu over a .com—and Google won’t be handing out any bonus points for newly-minted domain extensions, either.

You may remember from our previous blog posts on domain extensions that many new domain extensions are becoming available. In addition to .com, .gov, .org, and .edu, we may soon see .app, .radio, .help, and nearly any other extension imaginable. These new extensions are called Generic Top-Level Domains (gTLDs).

Google has recently confirmed that websites with new gTLDs will be evaluated based on the same geo-targeting settings as other sites, and will not be given any more or less weight when the search engine crawls, indexes, or ranks URLs. In short, using a new gTLD will not give your website any advantage in search results.

How Can I Be Sure My Domain Name Isn’t Working Against My Marketing Strategy?

As long as all domain extensions are treated equally by search engines, businesses have the freedom to choose and create a domain that best fits their brand. The SEO strategists at Foster Web Marketing can help you find the domain extension that makes the most sense for your long-term goals. Call us today at 866-460-3724 to find out which domain names and extensions would be best for you, or browse through our links to learn more about how to apply search engine optimization to your website.