Picking a marketable domain name is advantageous because it will be memorable, and because it will help build your brand. Some of the most popular websites in the world -such as Twitter, Reddit, Facebook, Amazon, and Zappos - don't have any keywords at all in their domain name but rather focus on a memorable, unique word.
Picking an SEO-driven domain name will currently help you when it comes to search engine rankings, and those looking for an "NYC Attorney" might have an easier time finding your site if your domain name is NYCattorney.com. However, having a keyword-rich domain name also means you lose the chance to have a memorable website - your domain name could be confused with the law office that runs NYClawyer.com, for example. In addition, Google has considered making the presence of keywords in domain names less important in their search engine algorithm.
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