Yes, yes, and yes!
A recent study showed that over 50 percent of people use social media to find a lawyer. 50 percent! So, if you haven't embraced social media, you are missing out on more clients than you know.
Social media is no longer a place where people go to share pictures of their cat and talk about their lunch. With the advent of Facebook Graph Search and the increasing reliance people have on their social network, social media must be a cornerstone of any successful lawyer web marketing campaign.
How to Get Started with Social Media
If you don't yet have an account on Instagram, Facebook, or Twitter—or if you do, but you never do anything with your accounts—it's time to make a change. To get going, our attorney social media team suggests that you:
- Do some groundwork. Take a look at what your competition is doing. Are they active on Facebook? Or do they tend to Tweet more? If they seem to be getting good results—lots of comments, likes, and shares—on a particular social media site, start there. You need to not only compete with other attorneys in your area but do social media better than they do.
- Set yourself up for success. Begin by ensuring that every bit of information you enter into your profile is correct, especially your name, address, and phone number. Make sure your description is interesting and well-written, and then pick a professional, high-quality profile picture. Nothing will scare potential clients away more than a mistake-ridden profile with a grainy picture of your lead attorney.
- Build a following. This takes time. And, like any white hat SEO strategy, it's going to take some work. Before you post anything—and you should be posting once a day on Facebook, or more often on Twitter—be sure that there are no mistakes in your posts and that it's something you would say to a client. Links should be helpful to those seeking your services, and everything you post should be relevant to your area of practice, mistake-free, and shareable.
If you need assistance in any aspect of social media—be it setting up your accounts or running your entire social media campaign—call 888.886.0939. We can help you achieve social media success. Your competition won't know what hit them.