Writing content is great, but if you aren’t promoting your content, then what’s the point? People need to find the great pieces of content you write. One way to give your content a boost is by posting to social media, so we created a fully integrated social media module right in DSS!

Tip: You should absolutely be sharing your content on social media, but don’t limit yourself! Consider sharing other post types, like pictures, videos, and more personal updates. Check out this article to learn how to create a social media strategy.

Step 1 – Write Engaging Content Geared Toward Social Media

Following are step-by-step instructions for taking advantage of the new social media module:

If you are going to be successful in getting great social engagement with your content, you need to think about what you are writing and whether it is going to be a good piece to share on social media. Not all content is meant to be shared on social media. For example, sharing one of your practice area pages isn’t going to be a very engaging social media post. Following are some things to think about when writing content to share on social media platforms:

  1. People love statistics and data! Back your argument up with reliable sources of information, using statistics to create eye-catching headlines and descriptions.
  2. Choose topics people care about that will bring you new business. Do you think someone is more likely to read a blog post about “How to Prevent a Car Accident,” or “What to Do After a Car Accident?” The first topic requires your readers to have the foresight to realize they need this information. The second topic answers the question of readers you would want to connect with because they have actually been involved in an accident.
  3. Stay relevant. While it is great to post about your followers’ interests, it is also important to make sure your posts are relevant to your business. Remember, your social media audience is following you because they like the information and services you provide.

Step 2 – Share Your Content on Social Media

Once you have written an awesome piece of content, added it to DSS, and saved it, you will see the social sharing buttons at the bottom of the success screen as shown below. Following is an example of what you will see:

DSS Social Media Sharing

Click the social media button that corresponds to the social media site you want to share your content on. You will be prompted to sign-in to your social media account.

Once you sign-in to your business’s social media account, you are almost ready to post. Be sure to select your business page to avoid sharing to your personal social media account.

Sharing on Facebook From DSS

You will see a square on the top left that says “On your own Timeline.” Click this dropdown menu and select “On a page you manage.” It should default to your business’s page, but if you manage more than one page, you must select the correct option from the dropdown. Once the proper page has been selected, take the opportunity to say something about the content piece, but don’t make it too lengthy. You just want to say enough to entice people to click the link.

Sharing on Facebook From DSS

Tip: If an image doesn’t appear with your link, try refreshing the page. Facebook is notorious for caching issues; they are slowwwly working on this glitch.

Sharing on Twitter From DSS

Sharing on Twitter is even easier than sharing on Facebook because you have a separate login for your business page’s Twitter account. Just click “Share on Twitter,” compose your tweet, and share it! Don’t forget to use hashtags to improve the reach of your Tweet. Try to keep your tweet around 110 characters; if you are maxing out your tweet character count, it will be hard for others to retweet. Tweets around 110 characters get a 17 percent higher engagement rate. 

Sharing on Twitter From DSS

Sharing on LinkedIn From DSS

LinkedIn offers one great feature that other social media sites don’t offer—the ability to tailor the headline and Meta description to your target audience. You can also post to individual groups, send to individuals, or share privately. In most cases, you will just share an update, but don’t ignore an opportunity to use the other features when it makes sense. You can also tweet your LinkedIn update to Twitter by clicking the Twitter box. However, if you tweet from LinkedIn, we recommend creating a unique post for Twitter instead of reusing your LinkedIn update.

Sharing on Linkedin From DSS

Step 3 – Check Out Your Social Media Statistics to See How Your Posts Are Doing!

Now that you have taken advantage of the new social media module in DSS to share content directly to your social media sites, you are ready to find out how you did. If you log in to DSS and go back to the piece of content you shared on social media, you will now see real-time statistics that will show you how your post is performing. To find the social media statistics for an individual post, search for the piece of content you posted. Often, the easiest option is to use the quick search tool in DSS and paste the entire URL you are searching for as shown below:

View Social Media Stats from DSS

Once you find your page, click the “See Your Social Media Statistics” button, and you will see all of your social media statistics for Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon. If you played your cards right, your content could go viral like the piece shown below did.

Checking Social Media Performance From DSS

Are You Ready to Learn More?

Now that you know how to share content directly from DSS and then review your social media statistics, you will be able to better promote your content and see what’s working. Remember, social media is a platform designed to help you make connections. So be social, engage with other individuals, groups, and businesses, and share different kinds of content. Be sure to keep your posts interesting so that your followers will remain interested and continue to follow you. 

And if you don’t have DSS, but you want to learn how our social media module and other great tools can help you push your business’s marketing to the next level, request a free demo of DSS. We will schedule a time to show you everything DSS has to offer and explain how this amazing tool can help you market your business more effectively. 

Is Your Law Firm Or Medical Practice Getting Leads From Your Social Media Marketing Efforts?

Not convinced your current social media marketing is converting leads into clients? No worries! Foster Web Marketing can help. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor