Lots of law firms, medical practices, and other businesses use Facebook to connect with potential and existing clients. And lots of those businesses use tools like Hootsuite or DSS to update and manage their Facebook Pages. (Find out more about using the social media tools in DSS.)
However, sometimes you just want to manage your business's Facebook Page directly from the official Facebook app on your iPhone. Below, you’ll find out how to do just that.
Step 1: Download Facebook’s Business Suite App for Free
Download Facebook Business Suite for iPhone. You might recognize this as the former “Pages Manager App,” which was updated to Business Suite in March 2020. This app essentially gives you the same kinds of functionality you get when you log in to “business.facebook.com” on desktop. (If you already have the old Pages Manager App on your phone, you should get a prompt to opt into Business Suite the next time you open it.)
If you’d also like to manage your business’ Instagram Page from your iPhone, this is the time to link your accounts. Just open the app after installation, and go to Settings. Choose “Instagram,” and select “Connect Account.” You’ll want to toggle on "Allow access to Instagram messages in Inbox."
Click continue, and log in to Instagram when prompted. That’s it!
Step 2: Get Familiar With All the Tools Available
The whole idea of the Business Suite App is to give you access to all your Facebook tools in one place. That means there’s a lot packed into this app that you need to get familiar with!
Once you’re in the Facebook Business Suite App, you can access:
- Messages, comments, and notifications
- Post history and scheduled posts
- Page Insights
- Events and appointments
- Other settings and Page options
Take a look around and get a good feel for what’s available and where each menu takes you.
Wait…why does this warrant its own separate step? Well, Facebook is notorious for changing, adding, moving, and removing different features over time, sometimes with little or no warning. So, if it’s been a while since you’ve used Facebook’s management tools, it’s always worth taking a moment to orient yourself to what’s new.
Step 3: Start Managing Facebook From Your Phone
Now, you’re all set to start managing your business on Facebook from your phone. How easy was that?
You can do just about everything you need to do from the app, including:
- View your Facebook feed or Instagram grid
- Create and schedule posts for Facebook and Instagram
- See a preview before you post
- Add new photos and videos, including live video
- Edit your About profile and Page information
- Boost an existing post
- View comments and mark them as read
- View active and completed ad campaigns
- Create new ads
- Set up automated responses for common questions
- Manage banned users
- View trends, reach, and other important metrics
Is Your Law Firm Or Medical Practice Getting Leads From Your Social Media Marketing Efforts?
Do you have questions about using social media more effectively? Do you crave better marketing software that gives you all the tools you need in one place? We have you covered. Give us a call at 888.886.0939, or schedule a DSS demo to see everything you can do with our powerful software tools.