If you're a Chicago attorney or podiatrist looking for a more robust client base, you have a long and challenging road ahead. The local market is saturated with law firms and doctors of every specialty—and it will take a unique hook to pull your perfect clients in. But what if you don’t have time to market your business because you’re too busy running it?
That’s where the professionals at Foster Web Marketing come in. We have over 20 years of experience crafting digital content strategies for lawyers and medical practices throughout Chicago and nationwide. Read on to learn how to hone your web marketing efforts and keep your leads rolling in around the clock.
What Foster Web Marketing Does for Chicago, IL Law Firms and Medical Offices
You’ve got a website. It has clean copy, optimization keywords, and informative and relevant articles. Unfortunately, it’s not bringing you the kinds of cases and clients you want. It’s time to call in the professionals to help with your online presence! But while you’re waiting for our call, ask yourself a few questions:
Are you using the most effective keywords?
Businesses often get stuck in Page One obsession, paying far too much for pay-per-click vanity keywords with shockingly small returns. A well-designed website ranks well for the questions your perfect client wants answers to.
Does your content put you to sleep?
Nothing pulls readers in like a good story. Consider what types of clients your practice wants to target. What are their needs, pain points, and interests? Are your blogs, case stories, white papers, and videos tailored to your clients—or are they full of jargon that makes your audience tune out or click away?
Are people talking about you?
No matter how you feel about social media, it’s here to stay—and it’s a powerful tool for spreading the word about your business. Identify the platforms where your target audience is most active and create a consistent social media strategy that includes regular posts, engagement with followers, and content that strengthens your brand.
Are you getting what you’re paying for?
Pay-per-click allows you to buy the traffic you want, but it can also cost a small fortune. If you aren’t monitoring your leads and visitors and analyzing your web marketing performance, you could be suffering a shockingly low return on your investment. We can track your website traffic, conversion rates, and other key metrics to identify areas that need improvement and could be achieving better results for you.
Is your marketing firm a general practitioner?
There’s a market for everything, even marketing. You have plenty of options for web marketing consultants… but not all of them are right for you and your needs. Your firm only takes certain cases, and you probably know all the details and requirements of your chosen field inside out. We only offer digital marketing services for doctors and lawyers—and like you, we’ve gotten pretty good at what we do.
A Proven Strategy for Consistent, Long-Term Success
Our digital marketing services are customized to each client's unique needs, allowing Chicago law firms and podiatry practices to implement SEO and content strategies that scale with you. While our content and campaigns may vary, all our digital marketing plans are based on an Attract-Convert-Retain philosophy, attracting your ideal clients without wasting time or money.
Conversion-focused websites
Chicago-area legal and medical businesses need to demonstrate their authority to potential clients. One of the most effective ways to do this is through content creation: blog posts, videos, podcasts, and white papers that detail your expertise. Of course, this content must be easy to read on mobile phones and have a clear call-to-action so your clients can get in touch.
Marketing automation
Our proprietary DSS system was created specifically with law firms and medical clinics in mind. This easy-to-use interface lets you publish new content in seconds and integrates seamlessly with many scheduling and practice management programs. Your posts, emails and other correspondence can be fully or partially automated, allowing you to do as much or as little of your marketing as you like.
Digital marketing services
We’ve been doing this for a while now, so we’re familiar with legal and medical providers' unique guidelines when marketing to potential clients. We build successful campaigns that comply with state and federal advertising laws while meeting the ethical and privacy demands of specialized businesses. Our team can also protect your professional reputation by monitoring your online reviews, social media, and other client-relations channels.
Are You A Lawyer Or Podiatrist Who Needs To Get More Clients?
If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.