How does redesigning a law firm website improve conversions?

Although content is important, even the best content will get lost in a bad design. An up-to-date site that puts an emphasis on providing a great user experience will always outshine a lackluster site that doesn’t have its users’ needs in mind.

User Experience is Critical to Any Conversion-Focused Website

In a nutshell, Google wants to connect its users with sites that provide a good user experience, and your users are more likely to reach out and contact you if you provide the information they need online. If your site doesn’t answer your potential clients’ questions, or if your design makes those answers hard to find and leaves your users frustrated, then it is pretty likely your page rankings will suffer.

Here are some tips for redesigning your lawyer website to create a better user experience:

  • Make your site easy to navigate. Your content doesn’t matter if no one can get to it. Organize your menus and navigation so that your users can easily find what they need.
  • Create links that make sense. Pay attention to the way you link your own lawyer website together. The more sense your internal links make and the longer users are on your page soaking up relevant information, the better it is for your page rankings.
  • Use content to answer questions and build trust. Your content should focus more on solving your potential clients’ problems and answering questions, which makes you look like the expert to turn to when it’s time to take legal action.
  • Make sure it’s easy on the eyes. Web users aren’t going to stick around on an ugly website. Choose colors and design elements carefully, take advantage of “white space,” and try to create a sharp-looking site for your users.

Need help getting more out of your lawyer website design? Speak with our law firm web design experts today at 1-888-886-0939, or fill out our easy online contact form for more information!

Tom Foster
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Founder | CEO

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Your Law Firm's Website Needs to Attract and Convert the Best Clients

Everyone wants a website that looks good and works right. That's a given—but what else does your website do? Your website should be a workhorse that conveys your personality and professionalism, attracts the right people, answers questions, converts contacts into leads, showcases what you have to offer, and still keeps on giving. Is your current website doing that for you?
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