What are local citations, and why do they matter?

Local Citation Mistakes Cause AvalancheLocal citations are other websites on the internet where your business name, address, and phone number are listed. Back in the day, the only place you had to get your local listing right was the Yellow Pages. Now, your listing is scattered all over the internet and, when incorrect, has the potential to snowball into an avalanche of misinformation and missed opportunities.

How the Local Citation Snowball Gets Rolling

The three big names in local search are Yahoo, Bing, and Google. However, there are many other sites that pull your information from the big guys and one another. So if your information is incorrect on any of your local listings, it's likely listed incorrectly on multiple sites. 

When this happens, your listing and your local SEO efforts could be buried under tons of incorrect listings, suffocating your local search power and threatening the life of your practice.   

I'm Listed Where?!

Local search is a big deal, so there is a good chance that your information is listed in more places than you know. To find out where your practice is listed, we suggest using the free website Yext. Yext will scan local listing sites and let you know where—and how—you're listed on each of the 50 most popular sites, apps, and maps.

This handy tool can help you find any mistakes in your listings. However, it will be up to you to correct mistakes everywhere your local citations are incorrect. If there are many mistakes across many sites, this can be an extremely time-consuming process.

Another way to check your local citations is to request our free website audit. We will check to see if your local citations are correct and, if they're not, can take over the process of repairing all your listings. 

No matter how you get it done, get it done. Incorrect local citations have a huge impact on your local SEO power, affecting your local marketing efforts more than you know. For help digging yourself out, call 888-886-0939 today.