You’ve Got Questions About Paid Online Ads; We’ve Got Answers!
Few things fill small business owners with trepidation the way paid online advertising does. You throw money at an ad, hoping you chose the right platform (Google? Facebook? An independent service?!) and that your ad converts.
To help you make the best advertising moves for your business (we don’t do cookie-cutter marketing services) we’ve compiled a list of the most commonly asked questions about paid online advertising. Our hope is that our detailed answers will give you the information you need. If not, please do not hesitate to fill out a contact form with your question or call us directly at 888-886-0939.
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I want to use Google AdWords to market my law firm, but I’m new to pay-per-click advertising. How can I make the most of it as a beginner?
Pay-per-click advertising, like Google AdWords, is a great way to get exposure and drive targeted traffic to your attorney website. Unfortunately, it also comes with a steep learning curve that many people find intimidating. Here are a few basic suggestions for making the most of Google AdWords and similar pay-per-click marketing avenues:
- Reach out to an expert. If you’re new to the world of online attorney marketing, or if you’re just new to pay-per-click marketing, it’s worth it to take the time to learn more. One of the easiest ways to do this is to reach out to an online marketing company that can help you get started on the right foot.
- Pay attention to your keywords. Make sure that you’re putting your money into the keywords that will actually help you reach an audience of potential clients. Don’t choose keywords that are too general, and try to incorporate the locations you’d like to target.
- Analyze the results. Make sure you’re using analytics tools and taking the time to think about what’s working and what isn’t. Make appropriate changes, if needed, and seek help if your campaign seems to be performing poorly.
If you need help with a Google AdWords campaign for attorneys, reach out to our helpful online attorney marketing experts today at 1-888-886-0939. We’d be happy to help you get your AdWords campaign started, and we can help effectively manage your long-term pay-per-click campaign and make sure it’s working for you.
Are there any disadvantages to using Google AdWords to market my law firm?
It’s reasonable to say that most people these days are turning to Google when they need answers, and that’s part of what makes Google’s pay-per-click AdWords service a real boon for online attorney marketing. The potential wide exposure and the ability to target a specific audience make AdWords a tempting investment – especially since you only pay when someone actually clicks on your ad! However, despite its many benefits, there can be a downside to a Google AdWords campaign for attorneys.
A Poorly Managed Google AdWords Campaign Can Be Money Down the Drain
If you’re not managing your AdWords campaign carefully, then you could just be wasting money. If you’re not using appropriate analytics tools, carefully researching and choosing keywords, and constantly adjusting to Google’s many changes, then it’s likely that either no one is seeing your ad or you’re getting traffic without conversion.
Additionally, even the most effective AdWords campaigns can take a little time to really take off. It’s likely that you’ll be tweaking and adjusting your keywords and settings for a while before you really are able to target the audience you’re looking for and see the real long-term benefits.
A Steep Learning Curve
Pay-per-click advertising comes with a steep learning curve, and it can be hard to find the time to make the adjustments that really make it hum. If you’re interested in starting a pay-per-click campaign for your law firm, we’d love to help you get started. Just give our online attorney marketing experts a call at 1-888-886-0939, or fill out our easy online contact form for more information!
Why Isn’t My Attorney AdWords Ad Getting Any Clicks?
It’s important to understand that posting successful Google AdWords ads can be difficult and is often an ongoing practice in trial and error. People who don’t have much experience with pay-per-click advertising might struggle at first to correctly set up an ad, get impressions, get clicks, and see great results.
If you aren’t getting any clicks, or if you’re not getting as many as you expected, begin trouble-shooting by considering the following problems:
- Your ad isn’t showing up. Your ad might not have been approved yet, or it could be disapproved. Your ad also might not be showing up because you have not funded it. To ensure that your ad is being shown, make certain that it is getting impressions by checking your dashboard.
- Your ad copy isn’t effective. Is your ad appropriate for the keywords you have chosen? Did you check the spelling and grammar? Does it address the reader’s needs, questions, and concerns? Are you targeting the correct region and audience?
- Your budget is too low. If you are paying per click, and if Google stops showing your ad when you’ve reached your daily budget, you may be getting a very limited number of clicks each day. It might be obvious, but the more money you put into pay-per-click advertising, the more clicks you will get.
Google AdWords can be a very effective way to get traffic to your attorney website and find visitors who are truly interested in your legal services. However, if you don’t know how to correctly use AdWords, it can be expensive and unsuccessful. At Foster Web Marketing, we can help you set up successful campaigns. Call us today at 888-886-0939 to learn more.
What should I do if my Google AdWords copy is disapproved?
It can be alarming and discouraging to get an email from Google stating that one of your AdWords ads was disapproved. However, this does not spell doom for your attorney website AdWords campaign – there are several steps you can take to resolve the issue:
- Find out which ad (or ads) was disapproved by going to your AdWords account.
- Understand why your ad was disapproved (an issue with the text, an issue with your website, an issue with your marketing strategy, a violation of a specific AdWords rule, etc.).
- Determine whether you need to make changes to your ad, your website, or your marketing strategy. Your mistake may be as simple as a grammar problem or a missing line of text, or as serious as an inappropriate marketing technique, such as directing readers to a website that isn’t related to the keyword.
- Edit your ad, change your website, or change your marketing idea. If none of these solutions seem appealing, consider an online marketing strategy other than Google AdWords.
Do you need assistance with your law office Google AdWords campaign? We can help. Call Foster Web Marketing today at 888.886.0939 to learn more about how we can help you improve your online lawyer marketing results.
What are the length requirements and rules for my Google Adwords copy?
A Google AdWords ad can be an extremely effective strategy for getting targeted, local traffic to your attorney website. But writing the ad itself can be a challenge, especially if you are not familiar with the limitations and requirements set by Google. Here are the current rules for writing a Google AdWords ad:
- The headline of your ad can be a maximum of 25 characters, including spaces.
- The first and second description lines of your ad can be a maximum of 35 characters, including spaces.
- The display URL (the fourth and final line of your ad) may be 35 characters, though long URLs may be shortened using services like TinyURL and bitly.
- The display URL cannot be replaced with a third line of description.
- Your second line of description is not allowed to lead in to your URL.
- Your text cannot appear to be cut off or interrupted.
- Your website should be relevant to the keywords your ad is based upon.
- Ads cannot mimic email inbox subject lines.
- Ads cannot contain a call to action, such as “click here.”
- Ads cannot contain excessively bad spelling and grammar.
Do you need assistance with your Google AdWords copy, or do you want to learn how a Google AdWords campaign could help your attorney website? Contact Foster Web Marketing today at 888.886.0939.
What is Google Adwords?
Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.
Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type in to Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keyword will see your ad at the top of their Google results – above their first organic hit.
Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.
Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.
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